Panini Signs Ground-breaking Deal With South Florida Express By Gary Symons TLL Editor in Chief Panini America made a startling move this week, announcing a multi-year partnership with the 7-on-7 football program South Florida Express. The deal means Panini America will be putting out trading cards featuring youth athletes who are pre-college level, and may be among … [Read more...] about Athletes Getting Younger and Younger on Panini Trading Cards
Editorial
Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
By Gary Symons TLL Editor in Chief The King of the Monsters is back, shredding its way into rock history with Fender, and powering up with C4 energy drinks. The double-barreled licensing deals mark another kaiju-sized licensing victory for Toho, which has made 2025 the Year of the Lizard King. As well, both these agreements come as Toho prepares for Godzilla Day on November … [Read more...] about Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
Conan Doyle Estate Names Renaissance as North American Licensing Rep
By Gary Symons TLL Editor in Chief In licensing terms, as Sherlock Holmes might say, the game is afoot, as the Estate of Sir Arthur Conan Doyle has appointed Renaissance Licensing as its exclusive licensing representative for North America. Under the new partnership, Renaissance Licensing will become the Watson to Conan Doyle's famed detective character Sherlock Holmes, as … [Read more...] about Conan Doyle Estate Names Renaissance as North American Licensing Rep
Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Caption: Hustle & Hope CEO Ashley Sutton won the Mensa competition with a smarter greeting card concept, and is now exploring additional licensing opportunities with American Mensa. TLL Staff Greeting card company Hustle & Hope turned out to be the SMART CHOICE, winning a pitch competition staged by American Mensa. The prodigious brain trust at American … [Read more...] about Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Absolut Performs Magic With “Wicked: For Good” Cocktails
By Gary Symons TLL Editor in Chief Absolut's potion masters have been hard at work, putting out a new line of cocktails to celebrate the release of Wicked: For Good. The highly anticipated sequel to the blockbuster musical Wicked flies like a winged monkey into theaters on November 21. To mark the occasion, Absolut is teaming up with Universal Pictures for some spellbinding … [Read more...] about Absolut Performs Magic With “Wicked: For Good” Cocktails
Animator Visional Pop Signs Major Content Partnership With Bible bb
By Gary Symons TLL Editor in Chief Entertainment studio Visional Pop has just announced a major content partnership with Bible bb’s creator Ross Misher. Bible bb's is a faith-based content company founded by Misher, who is also the founder and CEO of Brand Central Group, one of the world's top 10 licensing agencies. His new venture Bible bb is dedicated to refreshing … [Read more...] about Animator Visional Pop Signs Major Content Partnership With Bible bb
St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
TLL Staff Soccer club St. Louis City SC is partnering with rapper and St. Louis native Smino to support tornado relief in the St. Louis area. The partners have launched an exclusive streetwear merch collection, with 100 per cent of the proceeds going to relief efforts. . The limited-edition collection includes two shirt designs and two hoodie designs, available in various … [Read more...] about St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
Who’s News: Moose Toys Appoints Ronnie Frankowski as New CEO
TLL Staff Moose Toys has just unveiled a major restructuring of its senior management, including the appointment of new CEO Ronnie Frankowski. The company says the changes to its management team are intended to sharpen the company's focus, and set Moose Toys up for the next stage of global success. As the new CEO, Frankowski will oversee Moose’s company-wide strategy … [Read more...] about Who’s News: Moose Toys Appoints Ronnie Frankowski as New CEO
Who’s News: TOMS Names Former Crocs Executive Jessica Alsing as CEO
TLL Staff TOMS, the socially conscious footwear brand known for sparking the “One for One” movement, has appointed Jessica Alsing as its new Chief Executive Officer. Alsing, who has been consulting with the company in recent months, brings nearly a decade of experience at Crocs, where she helped fuel the brand’s remarkable turnaround through digital innovation and unexpected … [Read more...] about Who’s News: TOMS Names Former Crocs Executive Jessica Alsing as CEO