TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk
TLL
Analysis: Release of Sora 2 Ushers in a Tsunami of Disruptive Change
By Gary Symons TLL Editor in Chief Open AI's release of video generator Sora 2 on September 30 is an historic event that will change the world in ways we can't even yet imagine. One of those areas of transformative change will be in the world of copyright protection and brand licensing. Does that sound overblown? Well, read on, and see if you disagree. Until now, … [Read more...] about Analysis: Release of Sora 2 Ushers in a Tsunami of Disruptive Change
Van Gogh Museum Names WildBrain CPLG as Licensing Agent
By Allison Watkinson TLL Reporter WildBrain CPLG has signed a new representation agreement with the Van Gogh Museum to manage a global licensing program for the brand. The new agreement names the WildBrain CPLG agency as the official representative for Amsterdam’s Van Gogh Museum across the international retail market, excluding Benelux. “We are delighted with the … [Read more...] about Van Gogh Museum Names WildBrain CPLG as Licensing Agent
HTeaO and Tony’s Chocolonely Collaborate on Exclusive Latte
By Allison Watkinson TLL Reporter HTeaO and Tony’s Chocolonely have launched a licensing collaboration for a limited-edition Tony’s Chocolonely Peanut Butter Latte. The new latte is made using HTeaO's Free Rein Homestead espresso, whole milk, Monin Peanut Butter and Cookie Butter syrups, whipped cream topping and shavings from Tony's milk chocolate bar. Despite its … [Read more...] about HTeaO and Tony’s Chocolonely Collaborate on Exclusive Latte
The Olympics and Sonic the Hedgehog Race Into a New Era of Licensing
By Gary Symons TLL Editor in Chief The International Olympic Committee and SEGA Corporation have unveiled a new multi-year agreement between the Olympics and Sonic the Hedgehog. Even more interesting is that the announcement makes it clear this deal is part of a new approach to licensing by the IOC, one which promises to expand opportunities for potential licensing … [Read more...] about The Olympics and Sonic the Hedgehog Race Into a New Era of Licensing
Global Merchandising Unveils First Slate of Licensees for Fender
By Gary Symons TLL Editor in Chief Fender Musical Instruments Corp., the guitar maker that gave the world the Telecaster twang and Precision Bass groove, is plugging into new markets as it heads toward a milestone anniversary tour. Global Merchandising Services on Thursday announced the first wave of licensing partners for Fender’s expanding brand extension program, timed to … [Read more...] about Global Merchandising Unveils First Slate of Licensees for Fender
Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
By Allison Watkinson TLL Reporter Gold’s Gym has signed a multi-year agreement with IMG Licensing that appoints the agency as its exclusive global representative for consumer products. This new agreement marks the first time that the athletic brand has appointed a licensing agency to expand its global presence. The partnership aims to capitalize on the brand’s long … [Read more...] about Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
Sanrio Returns to Toca Boca World Game
By Allison Watkinson TLL Reporter Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe. "Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression," said Toca Boca creative & brand head, Mathilda Engman. "This … [Read more...] about Sanrio Returns to Toca Boca World Game
Ortega Teams With Cheez-It for New Flavored Taco Shells
TLL Staff Ortega, a leading brand of Mexican food products, has partnered with Cheez-It to launch a new crossover snack: Ortega Cheez-It Flavored Taco Shells. The shells, which hit shelves nationwide September 28, combine the tangy cheese flavor of Cheez-It crackers with the signature crunch of Ortega’s hard taco shell. Ortega says the collaboration is designed to make taco … [Read more...] about Ortega Teams With Cheez-It for New Flavored Taco Shells
F1 Extends Licensing Agreement with Memento Exclusives
By Allison Watkinson TLL Reporter Formula 1 has extended its existing partnership with Memento Exclusives to continue offering officially licensed memorabilia through its F1 Authentics platform. “F1 Authentics has opened new avenues for fans and collectors to immerse themselves in the world of Formula 1 by offering something for everyone, from those who love the sleek … [Read more...] about F1 Extends Licensing Agreement with Memento Exclusives