By Gary Symons TLL Editor in Chief In a crossover few would have predicted—and perhaps even fewer would have conceived of—Cloudco Entertainment’s Care Bears are heading into the Upside Down. Cloudco has partnered with Netflix’s Stranger Things and global toy company Basic Fun! for a limited-edition plush collection that merges one of entertainment’s most relentlessly … [Read more...] about Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
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Benihana and Surge Brands Release First Licensed Products Under New Partnership
By Gary Symons TLL Editor in Chief Benihana and licensing agency Surge Brands have just released the first licensed product since the agency signed on with brand owner The One Group. The debut licensed product, Benihana Teriyaki Chicken Crisps from Flock Foods, brings the restaurant’s signature flavors into a high-protein, keto-friendly snack. Available at flockfoods.com, … [Read more...] about Benihana and Surge Brands Release First Licensed Products Under New Partnership
Panini America Launches ‘Caitlin Clark Chronicled’ Trading Card Collection
By Gary Symons TLL Editor in Chief Panini America has launched Caitlin Clark Chronicled, a new licensed trading card and keepsake product celebrating the WNBA star’s career highlights and growing cultural influence. The release centers on a 100-card Chronicled trading card set paired with a 22-page premium keepsake book featuring photography of Clark both on and off the … [Read more...] about Panini America Launches ‘Caitlin Clark Chronicled’ Trading Card Collection
Winx Club Returns to Video Gaming with New Title ‘The Magic is Back’
Rainbow, Maximum Entertainment Partner on New Winx Club Console Game Rainbow has partnered with Maximum Entertainment to bring Winx Club back to console and PC gaming with a new licensed title scheduled for release in April 2026. Titled Winx Club: The Magic is Back, the game marks the franchise’s first video game launch in more than a decade. It will be available on PC via … [Read more...] about Winx Club Returns to Video Gaming with New Title ‘The Magic is Back’
Dragon Ball Gets Its First-Ever Game Inside Minecraft
TLL Staff Toei Animation has expanded the Dragon Ball Z licensing footprint into gaming with the launch of the first-ever downloadable content pack for Minecraft. Available now for Minecraft: Bedrock Edition, the Dragon Ball Z x Minecraft DLC allows players to participate in battles inspired by the anime’s World Martial Arts Tournament, with options for solo, cooperative and … [Read more...] about Dragon Ball Gets Its First-Ever Game Inside Minecraft
Bioworld Launches Venture Capital Fund to Support Emerging Brands
By Gary Symons TLL Editor in Chief As a former startup founder and CEO, I know one of the toughest obstacles to success is gaining that initial capital you need to launch your business. Bioworld Merchandising apparently agrees with that view, as the leading pop culture brand company has created a venture capital fund dedicated to helping new and emerging companies get off … [Read more...] about Bioworld Launches Venture Capital Fund to Support Emerging Brands
Surge Brands Brings Licensing Horsepower to Skip Barber Racing School
By Allison Watkinson TLL Reporter Surge Brands has been appointed global licensing agent for Skip Barber Racing School, revving up for an expanded consumer products push from one of motorsports’ most enduring training institutions. Founded in 1975 by Motorsports Hall of Fame inductee John “Skip” Barber, the Skip Barber Racing School marks its 50th anniversary this year with … [Read more...] about Surge Brands Brings Licensing Horsepower to Skip Barber Racing School
Disney Partners With OpenAI on Billion Dollar Content Deal
By Gary Symons TLL Editor in Chief The Walt Disney Company has signed the first major content licensing for OpenAI's Sora platform, raising fears of job losses among content creators. Disney frames the debate differently, however, saying the deal brings "... these leaders in creativity and innovation together to unlock new possibilities in imaginative storytelling." The … [Read more...] about Disney Partners With OpenAI on Billion Dollar Content Deal
Toho International and Trill Burgers Announce Spy x Family Collaboration
By Allison Watkinson TLL Reporter Trill Burgers has teamed up with Toho International to launch a licensed in-store collaboration inspired by the Spy x Family anime series. The partnership is offering a limited-edition Spy x Family burger and two co-branded t-shirt designs that can be purchased through both of the restaurant brands' retail locations. “Team Trill Burgers is … [Read more...] about Toho International and Trill Burgers Announce Spy x Family Collaboration
Plaid Enterprises Launches EttaVee Paint and Brush Sets
By Allison Watkinson TLL Reporter Plaid Enterprises has partnered with the EttaVee lifestyle brand to launch a colorful licensed collection of paint and brush sets. The licensed collection includes two 13-piece sets called Ettavee Joyful Burst and Dream Deep that offer a selection of multi-surface acrylic paints and a versatile paintbrush with a decorative handle. Inspired … [Read more...] about Plaid Enterprises Launches EttaVee Paint and Brush Sets