By Allison Watkinson
TLL Reporter
Plaid Enterprises has partnered with the EttaVee lifestyle brand to launch a colorful licensed collection of paint and brush sets.
The licensed collection includes two 13-piece sets called Ettavee Joyful Burst and Dream Deep that offer a selection of multi-surface acrylic paints and a versatile paintbrush with a decorative handle.
Inspired by the bright and energetic style of EttaVee, the acrylic paint and brush sets include a variety of vibrant colors curated by the brand’s founding artist and creative director Jessi Raulet.
“This collaboration celebrates the heart of EttaVee—joyful creativity,” said Raulet. “I hope these tools inspire people everywhere to embrace color, play fearlessly, and create something that makes them smile.”
The EttaVee Paint & Brush Sets are currently available for purchase through Plaid Enterprises dedicated e-commerce website.
Initially founded by Raulet in 2013, EttaVee is an international lifestyle brand that is known for its whimsical hand-painted designs.
The brand has been featured across a wide range of product categories such as art prints, accessories, home décor, creative tools and more.
This new partnership with Plaid Enterprises was brokered by Jewel Branding & Licensing as the Ettavee brand’s official licensing representative.
Founded in 1976, Plaid Enterprises is a US-based company that manufactures and curates a wide selection of art tools and creative products.
The company’s portfolio includes well-known brands like Mod Podge, Arteza, FolkArt, Apple Barrel, Delta Ceramcoat, Martha Stewart, Bucilla and more.
Jewel Branding & Licensing is a full-service brand management and licensing agency that represents a wide array of designers, cultural institutions and design-based brands.
The agency works to develop and manage licensing programs for it clients across all levels of retail around the globe.
Through its Jewel’s Creative Services division, the agency offers additional services to its clients that relate to trend direction, creative assets, go-to-market processes and more.
Image Credit: Plaid Enterprises/EttaVee.