By Gary Symons TLL Editor in Chief Research shows that women make 70% of the buying decisions when it comes to toys and games, but only 30% of toy executives and 7% of toy inventors are women. Kim Boyd, a veteran of the toy industry and a top decision-maker at the toy giant Hasbro, says that's something that has to change in order to see more innovation. Boyd was … [Read more...] about Feature: Hasbro Wants to See More Women in Decision-Making Roles
Toys and Games
Youthful Innovators Highlighted at Annual Young Inventor Challenge
By Allison Watkinson TLL Reporter Several young inventors were honored at the The Young Inventor Challenge (YIC) International Championship, as it celebrated its 19th annual awards ceremony. The event was held at the Chicago Toy & Game Fair, showcasing aspiring young inventors ages 6–18 from five countries. Dedicated to fostering creativity and entrepreneurship, … [Read more...] about Youthful Innovators Highlighted at Annual Young Inventor Challenge
Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s
By Gary Symons TLL Editor in Chief Surge Brands has been appointed global licensing agent for the award winning toy company Crazy Aaron's. Headquartered in New York City, Surge Brands, Inc., is a sister company to Surge Licensing, Inc., and focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces. The company's focus is on … [Read more...] about Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
People of Play Name Winners of the TAGIE Awards
By Allison Watkinson TLL Reporter People of Play has celebrated the winners and honorees of this year's TAGIE awards during a live award ceremony on November 8, 2024. The winners and honorees of the 2024 Toy & Game International Excellence awards includes design teams, companies and professionals across several distinct award categories related to the global toy and … [Read more...] about People of Play Name Winners of the TAGIE Awards
Tickets Now Available for New and Improved Spielwarenmesse Trade Show
By Allison Watkinson TLL Reporter This year's edition of the Spielwarenmesse trade show has announced a range of new travel options and services to streamline access to the event. The updated travel options for the event include an exclusive Spielwarenmesse shuttle bus service that runs between Munich Airport and the Nuremberg Exhibition Centre, a direct rail … [Read more...] about Tickets Now Available for New and Improved Spielwarenmesse Trade Show
Hasbro Targets Older Customers With Age-Inclusive Games
By Gary Symons TLL Editor in Chief Hasbro says older people need to have fun just as much as kids, and is working on a range of age-inclusive games for the young at heart. The fourth of those games, TABOO Charades, has been redesigned by Hasbro's partner Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the … [Read more...] about Hasbro Targets Older Customers With Age-Inclusive Games
Hasbro Women Innovators of Play Announces Challenge Details
TLL Staff Hasbro is opening up opportunities for female toy and game inventors by inviting them to join their Women Innovators of Play Challenge. The challenge follows the Women Innovators of Play conference in October with a goal of finding the next great woman-led mass market toy or game. Ideas will be judged on innovation, mass marketability, fun factor and … [Read more...] about Hasbro Women Innovators of Play Announces Challenge Details
Lego Making Three Licensed Live-Action Movies With Universal
By Gary Symons TLL Editor in Chief The Lego Group will be making three new movies with Universal PIctures, helmed by A-List directors Jake Kasdan, Patty Jenkins and Attack the Block filmmaker Joe Cornish. The news was revealed as an exclusive from the entertainment publication Deadline, which says the plots of the still untitled movies are still being kept under … [Read more...] about Lego Making Three Licensed Live-Action Movies With Universal
Lego Signs Major Partnership Deal With Sports Giant Nike
By Allison Watkinson TLL Reporter The Lego Group has signed a multi-year partnership with Nike for a series of co-branded products, content and experiences focused on sports and play. "At the Lego Group, we believe in the power of play to inspire and develop the builders of tomorrow," said Lego Group VP, Alero Akuya. "By combining the creativity of Lego play with the … [Read more...] about Lego Signs Major Partnership Deal With Sports Giant Nike