By Allison Watkinson TLL Reporter Spin Master is renewing its master toy licensing agreement with UP&E for the preschool entertainment brand, Gabby’s Dollhouse. Created by Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series from Dreamworks Animation. The animated series showcases a fantastical world full of cats that live inside of … [Read more...] about Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
Toys and Games
Crayola Revealed Colorful Array of Products at Toy Fair 2025
By Allison Watkinson TLL Reporter Crayola has revealed details of its upcoming Holiday 2025 product lineup which adds new licensed characters to several long-standing collections. The company plans to introduce a slate of products that feature licensed characters from Bluey, Paw Patrol, Dora, Lilo & Stitch, Sonic the Hedgehog, Stranger Things and more. "This … [Read more...] about Crayola Revealed Colorful Array of Products at Toy Fair 2025
Just Play Develops Licensed Games with Hasbro and Sony
By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony
The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025
By Allison Watkinson TLL Reporter The LEGO Group has unveiled an extensive portfolio of licensed products at Toy Fair 2025. The company's product assortment for 2025 includes more than 340 sets across 30 different themes, marking this year as LEGO's biggest collection yet. "Championing the power of play is core to the LEGO brand," said LEGO Group SVP, Jared Carr. "Designed … [Read more...] about The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025
Hape and The MET Announce Toy Collaboration
By Allison Watkinson TLL Reporter The Met and Hape Toys have signed a collaborative partnership to develop an educational toy collection featuring art from the museum's historical archive. Designed to cater to infants and toddlers, the collection aims to promote early childhood learning through a range of licensed puzzles and developmental toys. "We are excited to … [Read more...] about Hape and The MET Announce Toy Collaboration
Playmates Toys Reveals Miraculous Ladybug Collector’s Doll
By Allison Watkinson TLL Reporter Miraculous Corp and Playmates Toys are launching a limited-edition Miraculous Ladybug doll for the 10th anniversary of the award-winning franchise. Standing at 10.5 inches tall, the custom-designed Miraculous Ladybug doll is outfitted in a full-body superhero costume with knee-high boots and an ankle-length detachable cape. The … [Read more...] about Playmates Toys Reveals Miraculous Ladybug Collector’s Doll
Aurora World and Hasbro Partner for Peppa Pig Plush
By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär
By Allison Watkinson TLL Reporter Toonz Media Group and Gummybear International have signed United Smile as the new master toy licensee for Gummibär and Friends. First launched in 2020, United Smile is an international company that designs and distributes toys and games through its global network of strategic retail partners. "We’re excited to team up with United … [Read more...] about Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär
Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets