By Allison Watkinson
TLL Reporter
MGA Entertainment’s Little Tikes Company is teaming up with Hasbro to create a collaborative toy collection for Peppa Pig.
The full Peppa Pig product line includes a Little Tikes Story Dream Machine starter pack, a Friendship Collection story pack and a licensed playhouse.
“Peppa Pig has become a beloved character for children and families worldwide,” said MGA Entertainment chief marketing officer, Josh Hackbarth. “We’re thrilled to collaborate on a line that not only delights fans of the show, but also inspires creativity, imaginative play, and hours of fun through bringing Peppa’s world to life.”
Featuring three stories from the Peppa Pig franchise, the Little Tikes Story Dream Machine starter pack offers a wall projector device for easy reading and a figurine that offers additional lighting effects.
The Little Tikes Friendship Collection story pack includes three more stories from the franchise, as well as a new character figure that doubles as a soothing nightlight.
Designed to look like Peppa’s home from the TV series, the Little Tikes x Peppa Pig playhouse features working doors, a crawl-through tunnel and a fabric-walled garage.
“Peppa Pig has been a first best friend for so many children, by their side for family moments, new experiences, and everyday adventures,” said Hasbro SVP, Marianne James. “Through this collaboration with Little Tikes, we’re thrilled to offer parents and grandparents new ways to share PEPPA PIG’s stories, whether it’s bedtime reading, backyard play, or simply sparking creativity. These toys make Peppa’s world more interactive and meaningful than ever for young fans.”
Launched in time for the holiday season, the items from the collection are available for purchase at Walmart.
Initially founded in 1969, Little Tikes Company is a manufacturer and marketer of children’s products.
The company has been operated as a wholly-owned subsidiary of MGA Entertainment since its acquisition in 2006.
MGA Entertainment is a global company that designs and distributes a wide range of consumer products based on both original and licensed brands.
The company’s portfolio spans numerous consumer product categories including toys, dolls, games, electronics, fashion, home décor and entertainment.
Owned by Hasbro, Peppa Pig is an animated preschool series that has been airing for 20 years across ten seasons in over 180 territories worldwide.
Image Source: MGA Entertainment/Hasbro, Inc.
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