The Licensing Letter

Mobile Games

Survivor Breaks Into Mobile Video Games to Mark 50th Season

By Gary Symons TLL Editor in Chief After 25 years, it's time to confess my guilty pleasure: I've watched every single episode of Survivor since the first contestants competed in Borneo starting May 31, 2000. I have to admit I didn't buy into the first episode, but my wife loved it, and by episode three I was also irretrievably addicted to the show. Ever since we’ve set … [Read more...] about Survivor Breaks Into Mobile Video Games to Mark 50th Season

Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million

TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture between Mattel and the Chinese internet software giant NetEase, which owns 50% of Mattel163. Mattel, Inc. announced Tuesday it has reached an agreement to acquire full ownership of Mattel163 in a deal that … [Read more...] about Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million

FIFA Brings Its Flagship Football Game to Netflix Ahead of World Cup 2026

By Gary Symons TLL Editor in Chief When the FIFA World Cup 2026 arrives next summer, football fans will have a new way to engage with the tournament beyond the stadium and the screen. FIFA is launching a newly reimagined football simulation game that will be available exclusively through Netflix Games, marking a major shift in how the world’s most recognizable sports brand … [Read more...] about FIFA Brings Its Flagship Football Game to Netflix Ahead of World Cup 2026

Skidos and Rovio Launch Angry Birds Learning Games

By Allison Watkinson TLL Reporter Skidos and Rovio Entertainment recently launched a licensed collection of educational Angry Birds mini-games through Skidos gamified learning platform. “We’re excited to see Angry Birds take on the role of educational companions,” said Rovio brand licensing head, Katri Chacona. “This partnership with Skidos brings together our characters' … [Read more...] about Skidos and Rovio Launch Angry Birds Learning Games

Nurture and Care Bears Create Educational Adventure

By Allison Watkinson TLL Reporter The Nurture learning app has launched a licensing collaboration with Cloudco Entertainment for a series of educational Care Bears games. The first adventure in the series, titled Badge Buddies, has players help Jojo the kangaroo in a quest to restore the Care Bears powers through puzzles and exploration. Designed for children age 4 to 7, … [Read more...] about Nurture and Care Bears Create Educational Adventure

Dolea and Angry Birds Launch Sustainable Straw Collection

By Allison Watkinson TLL Reporter Dolea Oy has partnered with Rovio Entertainment to develop a line of sustainable straws inspired by the Angry Birds brand. The new Angry Birds straws are created with Dolea’s patented, environmentally-friendly design that uses paper that can be easily recycled after use. "We are thrilled with the collaboration between Angry Birds and … [Read more...] about Dolea and Angry Birds Launch Sustainable Straw Collection

War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’

TLL StaffThe Swedish heavy metal band Sabaton has licensed its new song, A Tiger Among Dragons, for the popular mobile game War Robots.Giving new meaning to the term 'Battle of the Bands', the gamer-favorite rock band has worked with game publisher MY.GAMES and in-house studio Pixonic to establish a presence in the popular mobile battle game.  The highly anticipated … [Read more...] about War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’

Red Bull and Tetris Launch Innovative, High Energy Gaming Experience

By Gary Symons TLL Editor in Chief Red Bull is providing some 'Wiiings' for Tetris, with cans that provide a digital ticket to a high octane, competitive version of the classic game. The energy drink brand has unveiled a limited-edition can featuring the colorful Tetrimino blocks, which also feature a QR code that acts as the entry point for Red Bull Tetris. The cans, … [Read more...] about Red Bull and Tetris Launch Innovative, High Energy Gaming Experience