By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
Video Games and Software
Tetris and 7-Eleven Join Forces for Snackables and Stackables
By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables
Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015.Initially created in 2010 by Korean illustrator Hye Ji Yoon, the … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
Licensing Expo Keynote Explores the Future of Gaming
By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming
Wargaming Donating Funds to Support USS Wisconsin Museum
By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum
IHOP Springs into Action with New Licensed Menu Items
By Allison Watkinson TLL Reporter IHOP is launching several licensed menu offerings this spring in collaboration with beverage and entertainment brands such as Pepsi, Silk and Sonic the Hedgehog. The IHOP x PepsiCo licensing collaboration includes an exclusive relaunch of Pepsi's limited-edition Maple Syrup Cola as both a beverage and ice cream float at participating IHOP … [Read more...] about IHOP Springs into Action with New Licensed Menu Items
Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
By Allison Watkinson TLL Reporter WildBrain CPLG and MetaPals have signed a global licensing partnership to create digital Teletubbies AI companions for the franchise's 27th anniversary. MetaPals is an artificial intelligence and NFT company that primarily creates AI-driven companions through a blockchain-integrated browser extension. Metapals is financially supported by … [Read more...] about Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
Masters of the Universe Return As Characters in Stumble Guys
By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
Mattel and Rollic Partner on New Mobile Game Based on Barbie
By Allison Watkinson TLL Reporter Mattel has entered a licensing partnership with Rollic to introduce a new, mass-market mobile game based on its Barbie brand. Founded in 2018, Rollic is a game development and publishing label that focuses on free-to-play games for iOS and Android. Rollic became a wholly-owned label of Take Two Interactive's Zynga subsidiary in 2020 … [Read more...] about Mattel and Rollic Partner on New Mobile Game Based on Barbie