The Licensing Letter

Video Games and Software

IHOP Springs into Action with New Licensed Menu Items

By Allison Watkinson TLL Reporter IHOP is launching several licensed menu offerings this spring in collaboration with beverage and entertainment brands such as Pepsi, Silk and Sonic the Hedgehog. The IHOP x PepsiCo licensing collaboration includes an exclusive relaunch of Pepsi's limited-edition Maple Syrup Cola as both a beverage and ice cream float at participating IHOP … [Read more...] about IHOP Springs into Action with New Licensed Menu Items

Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign

By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign

Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions

By Allison Watkinson TLL Reporter  WildBrain CPLG and MetaPals have signed a global licensing partnership to create digital Teletubbies AI companions for the franchise's 27th anniversary. MetaPals is an artificial intelligence and NFT company that primarily creates AI-driven companions through a blockchain-integrated browser extension. Metapals is financially supported by … [Read more...] about Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions

Masters of the Universe Return As Characters in Stumble Guys

By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys

Mattel and Rollic Partner on New Mobile Game Based on Barbie

By Allison Watkinson TLL Reporter Mattel has entered a licensing partnership with Rollic to introduce a new, mass-market mobile game based on its Barbie brand. Founded in 2018, Rollic is a game development and publishing label that focuses on free-to-play games for iOS and Android. Rollic became a wholly-owned label of Take Two Interactive's Zynga subsidiary in 2020 … [Read more...] about Mattel and Rollic Partner on New Mobile Game Based on Barbie

Rovio Launches First Angry Birds Games for Legends of Learning Platform  

By Allison Watkinson TLL Reporter Rovio Entertainment is launching new educational Angry Birds games as part of its previously announced licensing partnership with Legends of Learning. The first release features two STEM learning games called Angry Birds Eggstraction and Angry Birds and the Multiplication Portal.“Angry Birds is known for its physics-based gameplay, making it a … [Read more...] about Rovio Launches First Angry Birds Games for Legends of Learning Platform  

Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

Sesame Workshop Launches STEM App With Story Toys

By Allison Watkinson TLL Reporter Sesame Workshop and StoryToys have officially launched a new STEM-focused educational gaming app called Sesame Street Mecha Builders. Based on the Sesame Street Mecha Builders spinoff series, the mobile application includes reimagined robotic superhero versions of licensed Sesame Street characters like Elmo, Cookie Monster and Abby … [Read more...] about Sesame Workshop Launches STEM App With Story Toys

Lamborghini’s Racing HyperCars Featured in CSR Racing

By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing