TLL Staff The Puppet Company is expanding its licensing collaboration with the Natural History Museum with the launch of a new miniature Dinosaur Plush collection. The new project builds on the strong retail and trade response to the original large-format range introduced in 2025. The second wave of products introduces six smaller-scale plush toys depicting well-known … [Read more...] about ‘Paleontologist Approved’ Plush From The Puppet Company and Natural History Museum
Europe
Mattel and Hasbro Unleash New Toy Lines for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Suddenly, KPop Demon Hunters are everywhere, and particularly on the toy aisle. Both Hasbro and Mattel have unveiled new toy collections at the Spielwarenmesse toy fair for the Canadian film franchise on Netflix. Mattel introduced the first products under the new global licensing program inspired by KPop Demon Hunters. The toy and … [Read more...] about Mattel and Hasbro Unleash New Toy Lines for KPop Demon Hunters
Cath Kidston Expands in North America With Four New Licensing Deals
TLL Staff Cath Kidston, the British lifestyle brand owned by UK retailer Next, is expanding its presence in North America through four new licensing agreements. The latest deals include home, sleepwear, fabric, and stationery categories, and were facilitated by Beanstalk, the brand’s exclusive licensing agency for The Americas, Australia/New Zealand, and South Africa. The … [Read more...] about Cath Kidston Expands in North America With Four New Licensing Deals
Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
By Gary Symons TLL Editor in Chief Authentic Brands Group has just completed another massive acquisition, buying out a majority stake in the intellectual property of fashion brand Guess and taking the company private. Under the agreement, Authentic now owns 51 percent of substantially all Guess intellectual property. Existing Guess shareholders Maurice Marciano, Paul … [Read more...] about Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
Match Attax Trading Card Game Signs Two New Licensing Deals
TLL Staff Bulldog Licensing has signed two new licensing agreements for the football trading card game Match Attax, expanding the brand into apparel and stationery ahead of the 2026 football season. Under the deals, Blues Group will develop children’s daywear and nightwear, while RMS will produce a range of stationery and accessories. Bulldog Licensing represents Match Attax, … [Read more...] about Match Attax Trading Card Game Signs Two New Licensing Deals
Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
Paladone Expands NBCUniversal License to the United States
TLL Staff The global giftware company Paladone announced the expansion of its licensing agreement with NBC Universal, securing rights to bring its range of trend-led pop culture products to the United States for the first time. Under this expanded agreement, Paladone will develop and distribute a diverse collection of lifestyle and gifting products celebrating beloved NBC … [Read more...] about Paladone Expands NBCUniversal License to the United States
Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
By Gary Symons TLL Editor in Chief It's often said that people never look better than when they smile ... but some good makeup doesn't hurt either! Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company. Revolution Beauty is a British-based cosmetics company … [Read more...] about Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
By Gary Symons TLL Editor in Chief The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets. It's a brand licensing match made in marketing heaven, as the deal combines the world's most popular toy product, with one of the world's top entertainment and video game brands. “Pokémon has always inspired discovery and connection and partnering … [Read more...] about Gotta Build ‘Em All: LEGO Launches First Ever Pokémon Collection
Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products. The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand. “We’re excited to have partnered with … [Read more...] about Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition