CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection

By Allison Watkinson
TLL Reporter
CHEETOS Mac ‘N Cheese has partnered with macramé artist Coral Castillo for a limited-edition fashion collection.
The CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection includes MAC-Top Sneakers and a Fanny MAC waist bag.
The items are available in orange, green and red colorways that are inspired by the Bold & Cheesy, Cheesy Jalapeño, and FLAMIN’ HOT CHEETOS Mac ‘N Cheese varieties.
“Being in fashion requires you to be bold and break the rules a little, so it was refreshing to work with a brand like CHEETOS Mac ‘N Cheese that embraces that,” said Castillo. “I drew inspiration from the vibrant and bold brand flavors and gave them a macramé interpretation, which was both fun and challenging because this was my first-time designing shoes. Luckily, I’m no stranger to fashion challenges and I was ready for this new adventure. I’m proud of this collaboration and can’t wait to see people wearing these pieces.”
The MAC-Top Sneakers include Castillo’s handmade macramé designs, a cheetah print lining on both the insole and shoe tongue, and a custom orange outsole adorned with the CHEETOS logo and spiral MAC noodle shapes.
The Fanny MAC features Castillo’s handmade macramé, a corkscrew noodle zipper, smooth cheetah print-lining, and an adjustable faux leather strap with additional macramé details. The Fanny MAC is also designed to fit a 5.9 oz box of CHEETOS Mac ‘N Cheese for a cheesy snack on the go.
“The CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection embodies how we would like to shake up this comfort category in a bold way that is distinctly CHEETOS,” said PepsiCo CMO, Kristin Kroepfl. “Whether it’s your mac and cheese or your personal style, this collaboration celebrates stepping outside of your comfort zone, and we could not have found a better creative partner than Coral to bring this to life.”
Fans can enter for a chance to win a limited-edition CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé item by visiting CheetosMacrame.com from August 9, 2023 until September 8, 2023.
Thirty people will be selected at random to receive a pair of MAC-Tops, and 15 people will be selected at random to receive a Fanny MAC.
Production of the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection was managed by the marketing activation agency, Gamma Communications Inc.
CHEETOS is a snack food brand that belongs to Frito-Lay North America, the convenient foods division of PepsiCo, Inc.