By Gary Symons
TLL Editor in Chief
ChuChu TV has appointed Cookbook Media as the brand’s content and consumer products representative across North America.
While not yet that well known in North America, ChuChu TV is among the world’s most viewed YouTube channels for preschoolers, an entertainment sector that has seen incredible growth over the past decade.
Founded in 2013, ChuChu TV has grown from offering simple nursery rhymes and animated songs, into one of the world’s most trusted and watched preschool offerings on YouTube.
ChuChu TV was founded and is headquartered in the city of Chennai in India, a country known for its vast television and film production capacity.
The company’s mission is to “Spread Goodness Among Children” through its engaging and educational content, which is created by a collaborative team of parents, early childhood education experts, writers, artists, animators, and musicians, who work together to create high-quality, culturally relevant songs and stories that entertain while fostering early learning.
ChuChu TV now boasts more than 175 million subscribers and billions of views across its multiple YouTube channels. Its flagship channel consistently ranks among the top 10 most-viewed channels on the YouTube platform worldwide.
Cookbook Media says that, with a devoted fanbase of young viewers and families, ChuChu TV has transcended its digital roots to become a global preschool entertainment powerhouse.
Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
Having established itself as a large and growing global brand, ChuChu TV is now working with Cookbook Media to expand its opportunities in content sales and licensing, including in publishing, toys, consumer products, live entertainment, gaming, and digital products.
“From humble beginnings, ChuChu TV has grown into one of the most loved and watched preschool brands worldwide, and we are thrilled to join forces with Cookbook Media to take our stories and characters to the next level,” said Vinoth Chandar, the founder and creator of ChuChu TV. “We see tremendous opportunity to connect with children and families in North America through new formats, consumer products, and experiences, and we are excited to work with Claudia and Rob to bring these dreams to life.”
Cookbook Media will be tasked with representing ChuChu TV in strategic media partner discussions to distribute the existing content library and new releases to additional broadcast, streaming, and AVOD platforms for children and families to enjoy.
Beyond the screen, Cookbook will develop new business opportunities across consumer products, brand collaborations, retail partnerships, experiential venues, and other franchise partners in North America, while laying the foundation for expansion into additional international markets.
Cookbook Media will also represent ChuChu TV at all major sales markets, including the upcoming MIPCOM market this October.
“ChuChu TV is a groundbreaking global success story that has captured the hearts of children and families everywhere,” said Claudia Scott-Hansen at Cookbook Media. “We are honored to bring their beloved characters and rich content library into new places to watch and engage with the brand even further.”
Cookbook Media’s Rob Bencal believes the current growth of fan engagement for entertainment brands make this an ideal time for ChuChu TV to accelerate its already meteoric growth.
“We are in the golden age of fandom, and consumers have so many ways to show their love for their favorite brands and characters,” Bencal said. “This is the perfect moment to expand ChuChu’s reach and become a true lifestyle brand for preschoolers.”
For more information, please visit www.chuchutv.com. To explore licensing partnerships or media distribution opportunities, visit Cookbook Media at www.cookbook-media.com