By Gary Symons
TLL Editor in Chief
Gamefam is bringing Moose Toys’ best selling Heroes of Goo Jit Zu line into two of its hit games on the Roblox platform.
The Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion visits to-date. The partners say the user demographic in Roblox and for these two games will help ensure major engagement with a critical user base of Gen Z and Alpha players.
“Moose Toys has been leading the way with some of the most innovative products in the toy industry, and now we’re partnering to bring the same level of innovation to Roblox and delight kids where they hang out in this new era of play,” said Ricardo Briceno, Chief Business Officer of Gamefam. “The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays.”
The Heroes of Goo Jit Zu integration will allow players to complete a cross-game quest involving duels in Weapon Fighting Simulator, and a branded obstacle course within Easy Obby. They will be able to earn Goo Jit Zu-inspired weapons to use for the quests and against enemies; meet and interact with their favorite Heroes; and unlock free Goo Jit Zu-themed reward items to take with them across any Roblox experience.
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“Since its launch in 2019, Heroes of Goo Jit Zu has become a smash hit with a dedicated global fan base and activating on Roblox is a natural progression and key media lever for us, as a more immersive and interactive experience for fans,” said Katherine Resto, senior director, media, Moose Toys. “Gamefam is a leading game developer, particularly when it comes to Roblox, and as we continue pushing gaming as a key media lever for Moose, their partnership has been invaluable.
Working with Gamefam to debut these beloved characters on Roblox will not only delight our existing fan base of aspiring Heroes but also draw in new fans in a fun way that resonates with them in the long run,” Resto added.
Gamefam is a leader in the relatively new field of metaverse licensing. The company is made up of both game developers and licensing experts, who work with brands to bring them into the metaverse, on Roblox, Minecraft and other metaverse platforms.
Gamefam currently has more than 30 games in its owned and operated network, in what is widely considered among the most successful portfolio in metaverse gaming with over 11 million average daily visits, 2.6 million average daily hours of gameplay, and surpassing 30 billion visits to date.
This Heroes of Goo Jit Zu integration marks the latest in Gamefam’s longstanding, successful partnership with Moose Toys. The companies previously worked together to bring Magic Mixies to two of Gamefam’s hit Roblox games, Twilight Daycare and Easy Obby, resulting in 43 million visits.
The activation within Weapon Fighting Simulatorand Easy Obby is now available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
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