The Global Esports Federation has announced the appointment of licensing agency IMG as its new strategic partner.
“We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair of brand, marketing, communications commission at GEF.
“This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and brands around the world. We look forward to creating tremendous value for the GEF and our worldwide properties together.”
IMG will collaborate with the GEF and its strategic partner for Esports Services, FACEIT, to design the inaugural Commonwealth Esports Championships in Birmingham. The event is set to begin in August.
IMG will also provide commercial consultancy for the second edition of the GEF’s flagship event, the Istanbul 2022 Global Esports Games in December.
“This is an exciting year for the Global Esports Federation and esports in general, and we are delighted to bring our expertise in a wide range of areas to ensure these major events are successful,” said Richard Wise, senior vice president of content and channels at IMG.
“The world of esports has grown enormously in recent years and these two events will provide outstanding entertainment for fans all over the world.”
In 2021, IMG signed a consultancy partnership with the Global Esports Games Organizing Committee and successfully staged the Singapore 2021 Global Esports Games.
The first GEG attracted over 500 million accumulated views, including 4.4 million global live views during the two-day live event in Singapore.