TLL Staff
Hobby Lobby has announced a partnership with entrepreneur, author, and “Duck Dynasty” star Korie Robertson on Kinkeeping, an exclusive home collection.
The Kinkeeping collection, which launched Sept. 1, is designed to help families create warm, welcoming spaces for shared moments. It spans kitchen and table essentials, home decor, home fragrance and other categories.
The name Kinkeeping refers to the often-invisible labor of strengthening family bonds, carrying on traditions, and creating the moments that turn a house into a home, the partners said.
The collection was developed in partnership with Hobby Lobby and inspired by Robertson’s interest in hospitality, blending what the company described as timeless style, elevated design and everyday functionality.
David Green, founder and CEO of Hobby Lobby, said the partnership unites two brands centered on family and welcoming homes.
“We are excited for this opportunity to partner with Korie Robertson and bring this exclusive collection to our customers, offering them something truly unique that can only be found at Hobby Lobby,” Green said.
Robertson said the project let her bring her interest in hospitality and family traditions into homes nationwide.
“Creating this collection has been an incredible experience, and partnering with a retailer with shared values made it even more rewarding,” Robertson said. “Every product was designed and curated with intention, and I hope it inspires people to bring a little more joy into their everyday lives.”
According to Hobby Lobby, the collection’s design cues draw on Southern hospitality, combining classic style with elevated details meant to make everyday living and entertaining feel special. The line includes subtle nods to the Robertson family’s heritage, including duck-inspired accents on select pieces.
The collection includes kitchen and table essentials, home decor, wall art, pillows and throws, home fragrance, seasonal accents, and other home accessories.
Kinkeeping is available exclusively at the more than 1,000 Hobby Lobby stores nationwide and online at HobbyLobby.com.