By Allison Watkinson
TLL Reporter
Jazwares has partnered with Netflix to create Squishmallows and BumBumz plush inspired by licensed characters from KPop Demon Hunters.
The licensed Jazwares collection will include a wide range of plush that features heroes, villains and sidekicks from the Netflix Original film.
“KPop Demon Hunters has taken the world by storm, and we’re putting fans at the center of the action with an epic and comprehensive line of plush, including our global phenomenon Squishmallows, that lets kids and collectors step into the universe that’s buzzing across screens and social media,” said Jazwares chief brand officer, Jeremy Padawer. “Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”
The first products released for the collaboration are two Squishmallows plush based on Derpy and Sussie.
Currently available for pre-order, the two plush products can be purchased through the official Squishmallows website, while supplies last.
Beginning in 2026, Jazwares will release additional Squishmallows plush for Kpop Demon Hunters fans around the world. The toy company will also debut licensed BumBumz plush toys across the US, Canada, Latin America, EMEA, Australia and New Zealand.
KPop Demon Hunters is a Netflix Original film that follows K-pop superstars and demon hunters Rumi, Mira and Zoey as they fight against a dangerous rival boy band full of demons in disguise.
Produced in partnership with Sony Pictures Animation, the animated movie features dazzling visuals, original music and action-packed battles against supernatural threats.
Jazwares joins an extensive line-up of licensing partners that are developing merchandise across multiple categories to bring new products and experiences to the film’s global fanbase.
Part of Berkshire Hathaway, Jazwares is a global toy company that creates and manufactures products for wholly-owned and licensed entertainment brands.
In addition to toys, the company is known for producing a selection of costumes, pet products and digital games.
Image Credit: Jazwares/Netflix.
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