By Gary Symons
TLL Editor in Chief
If you’re wandering a post-nuclear hellscape this week, you’ll be thrilled to know the Vault-Tec Beverage Rations are back.
Jones Soda just announced the welcome news it is bringing back the in-demand beverages created through its licensing collaboration with the Fallout games from Bethesda Softworks.
Survivors of the apocalypse will once again be able to pair their radioactive cockroach with any one of 12 Vault-Tec flavors, including three new flavors:
Nuka-Orange, Nuka-Victory, and Nuka-Cherry.
The launch builds on strong demand from earlier Fallout-inspired releases from Jones Soda and its ongoing collaboration with Bethesda Softworks.
The beverages are created to resemble the type of curated supplies a Vault-Tec resident might receive in the Fallout universe, so the Vault-Tec Official Beverage Ration delivers a collectible and immersive product experience alongside premium craft soda flavors.
Following strong fan engagement and sell-through of earlier Fallout-themed products, Jones Soda worked with national club retail partners to expand availability of the Fallout beverage lineup across the United States. Shipments began arriving in clubs in recent weeks and will continue rolling out to additional locations in the coming days. The release also follows record fan engagement with Jones’ Fallout beverage lineup online, where limited-edition products tied to the franchise have generated significant demand among collectors and fans of the game and television series.
“Fallout fans continue to show incredible enthusiasm for these beverages,” said Scott Harvey, CEO of Jones Soda Co. “With the Vault-Tec Official Beverage Ration we’re introducing all-new Nuka flavors, pairing them with collectible items fans love, and delivering them in formats that feel authentic to the Fallout universe.
“Combined with our new four-pack offers and Flavor Fan Club pricing, we’re excited to give fans even more value while bringing these iconic in-game drinks to life.”