By Allison Watkinson
TLL Reporter
A new video game collaboration combines two giants in their genres, as KPop Demon Hunters appear in the top-selling mobile game Cookie Run: Kingdom.
Directed by Maggie Kang and Chris Appelhans, the Netflix mega hit smashed streaming records when KPop Demon Hunters debuted in 2025, but Cookie Run is equally popular in the mobile gaming world. CookieRun: Kingdom has recorded more than 80 million players since its 2021 debut, part of the broader CookieRun franchise that claims over 300 million cumulative players worldwide and more than $1 billion in lifetime revenue.
Devsisters has now launched a limited-time in-game collaboration between its mobile RPG CookieRun: Kingdom and KPop Demon Hunters, capitalizing on the film’s recent Academy Awards success to drive player engagement and expand the CookieRun brand’s cultural reach.
The collaboration went live this week and runs through May 6, introducing new playable characters, storylines, gameplay modes, and cosmetic items themed around the film’s fictional K-pop group, HUNTR/X.
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The Oscar’s win has generally increased the appeal of KPop Demon Hunters for licensing deals, which have accelerated in recent months after the film took home Best Animated Feature and Best Original Song at the 98th Academy Awards.
The Cookie Run collaboration introduces three new playable characters — Rumi Cookie, Mira Cookie and Zoey Cookie — each modeled after members of the film’s HUNTR/X group and designed around distinct combat roles. A special story episode, titled “HUNTR/X Show in the Cookie World!”, sets the crossover narrative within CookieRun’s Dark Cacao Kingdom. Limited-time game modes include a survival challenge called Live! Survival on Stage and a boss raid, Gwi-Ma! Demon Distress. Players can also collect themed costumes and interactive kingdom buildings that trigger character animations and play music from the film.
The integration goes beyond surface-level branding, embedding the film’s characters, music, and narrative into the game’s core mechanics and kingdom-building systems.
CookieRun: Kingdom is available for free on the Apple App Store and Google Play Store. Devsisters, headquartered in South Korea, has operated the CookieRun franchise since the original OvenBreak title launched in 2009.
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