By Allison Watkinson
TLL Reporter
Actress and entrepreneur, Millie Bobby Brown, has launched a new ready-to-wear Florence by Mills Fashion line in collaboration with Delta Galil USA.
The Florence by Mills Fashion brand will specialize in comfortable and size-inclusive clothing that utilizes recyclable fabrics, biodegradable poly bags, natural corozo buttons, and more.
“Millie and our team saw a considerable opportunity to turn the ready-to-wear market on its head by creating thoughtful pieces made with inclusive styles and lower impact fabrics that can feel comfortable wearing,” said Delta Galil USA CMO, Heather Mee. “We say we’re starting the self-confidence revolution in the sector because that really is our goal. We’ve hand-selected each color, fabric and style to ensure that each time a wearer chooses a piece from the line, they feel an instant sense of joy and confidence.”
The first product drop will primarily include loungewear and basic apparel such as oversized crew sweatshirts, stretchy tank tops, sweatpants and shorts.
The Florence by Mills Fashion brand will also be donating an unlisted portion of proceeds to charitable organizations such as One Tree Planted, Joey’s Friends and Girls Inc.
The first products in the Florence by Mills Fashion line are available to consumers via a waitlist on the brand’s dedicated e-commerce website, with the official launch scheduled for February 2024 in the UK and the U.S.
Following the release of the initial clothing collection, consumers can expect frequent drops every month.
“Always finding new ways to meet the needs of my generation through the expansion of Florence by Mills, I created Florence by Mills Fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes,” said Brown. “It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.”
This collaboration was facilitated by Millie Bobby Brown’s global licensing partners IMG and WME, which are both part of the Endeavor network.
Delta Galil USA is a global design, manufacturing and marketing company that specializes in branded and private label apparel in a wide range of clothing categories and demographics.
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