By Allison Watkinson
TLL Reporter
M&M’s and Kate Spade New York have signed a licensing partnership for a limited-edition collection of M&M’s candy-inspired fashion accessories.
The licensed capsule collection from Kate Spade New York includes a range of products wth colorful design details inspired by M&M’s candy shells, shapes and product packaging.
“The M&M’s brand has long been committed to bringing people together through colorful fun,” said M&M’s VP, Jane Hwang. “Partnering with a brand like Kate Spade New York, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way.”
The M&M’s x Kate Spade New York product collection features two varieties of functional cross-body bags with attached accessories, as well as a range of jewelry items including bracelets, necklaces, earrings, charms and stackable rings.
“Kate Spade New York has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures,” said Kate Spade New York VP, Charlotte Warshaw. “This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-center our Gen Z customer.”
Offered in several different color options, the first handbag in the licensed capsule collection is a Kate Spade New York embellished smooth leather 3D crossbody that is shaped like a classic M&M’s candy and comes with a chain coin purse.
The second handbag featured in the collection is a Kate Spade New York embellished patent polyurethane leather 3D crossbody that was designed to look like the packaging for Peanut M&M’s. The Peanut M&M’s-inspired cross-body purse comes with a key fob accessory.
The jewelry included in the licensed Kate Spade New York collection take inspiration from the recognizable round and oval shapes of the M&M’s candy brand.
Launching in time for the holiday season, the limited-edition collection will be available for purchase at select department stores, M&M’s and Kate Spade New York retail locations and online through M&M’s and Kate Spade’s dedicated e-commerce websites.
Part of Tapestry’s brand portfolio, Kate Spade New York is a global lifestyle brand that delivers seasonal collections of fashionable handbags, apparel, jewelry, footwear, gifts, home décor and more.
Introduced to the retail market in 1941, M&M’s is a candy-coated chocolate confectionary brand that is owned by Mars, Inc.
Mars, Inc. is a global company that represents an extensive portfolio of well-known confectionery, food and pet-care brands.