By Allison Watkinson
TLL Reporter
Puma, Cloudco and Sesame Workshop have launched a collaborative fashion collection that features licensed characters from Care Bears and Sesame Street.
Launched November 28, the licensed collection features character combinations like Elmo with Cheer Bear, Cookie Monster with Share Bear and Oscar the Grouch with Grumpy Bear.
“This collection really captures what makes creative collaboration so special,” said Cloudco global licensing head, Robert Prinzo. “It’s exciting to see a modern brand like PUMA bring new energy and style to classics people already love. Together, we’re taking the heart of Care Bears and Sesame Street and reimagining it through PUMA’s lens.”
Designed in women’s and children’s sizes, the apparel includes a cropped baby tee and a hoodie with matching sweatpants made from plush fleece.
For licensed footwear, Puma has created custom Basket Grumpy Grouchy sneakers with rainbow laces and retro charms, as well as Arizona Elmo Cheer sneakers with character graphics and rainbow embellishments.
“Care Bears and Sesame Street have always inspired connection and kindness,” said Sesame Workshop global licensing SVP, Gabriela Arenas. “This collection brings that same spirit to life, giving families a fun, meaningful way to express themselves and share a little extra love and color with the world.”
The Care Bears x Sesame Street collection is available for purchase through Puma’s mobile app, e-commerce website, flagship stores in New York City and Las Vegas and through select retail partners.
Owned by CloudCo Entertainment, Care Bears is an entertainment brand, lifestyle property and media franchise that includes numerous TV series, movies, published works, licensed consumer products and more.
Cloudco is a family-friendly entertainment company that creates, develops and produces multi-platform entertainment franchises, merchandising programs and immersive experiences.
The company is part of IVEST Consumer Partners.
Known as the creator of Sesame Street, Sesame Workshop is a global nonprofit organization that uses a combination of research, education, media content and entertainment to support children’s health and well-being.
PUMA is a global sports brand that designs, develops and markets footwear, apparel and accessories.
For more than 70 years, PUMA has offered performance and sports lifestyle products in categories such as football, running, basketball, golf, motorsports and more.
Image Credit: Puma/Cloudco/Sesame Workshop.
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