By Gary Symons
TLL Editor in Chief
Authentic Brands Group has always had a sharp eye for a good deal, and this week announced the signing of a new partner for its Reebok eyewear lines.
Authentic, one of the world’s largest licensing companies, and owner of dozens of top global brands, including Reebok, has signed an agreement with RobSol Indústria Óptica (RobSol) for Reebok eyewear in Brazil.
Robsol is a local partner, but with global reach and two decades of experience in producing high-end eyewear with competitive price points.
The company was founded in the early 2000s and headquartered in São Paulo, and has grown to become one of Brazil’s leading eyewear manufacturers and distributors. Its operations include proprietary manufacturing facilities in both Zhejiang, China and Pouso Alegre, Brazil, reflecting its strategic growth and global integration.
Under the agreement, RobSol will design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region.
“This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products,” said Bruno Pedroso, Head of Brazil at Authentic. “RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life.
“Together, we’re delivering designs that balance performance, innovation, and style.”
The new line will feature the sport-inspired designs Reebok is known for, with everyday wearability. Authentic has tasked the Brazilian eyewear producer with offfering frames engineered and crafted with premium materials that reflect Reebok’s commitment to quality and performance.
The Reebok Eyewear collection is set to launch nationwide beginning on November 24, 2025, with 22 initial styles. The full collection will roll out by March 2026 through major optical chains, key distributors, and select e-commerce partners.
“We are proud to partner with Authentic to introduce Reebok Eyewear to the Brazilian market,” said RobSol CEO Zhao Fengdi. “Our shared focus on excellence and innovation ensures that consumers will have access to eyewear that reflects both RobSol’s craftsmanship and Reebok’s sport-inspired heritage.”
Authentic says this partnership is an example of the company’s strategy to strengthen Reebok’s footprint in key global regions through local agreements that expand the brand’s visibility and accessibility across product categories.