By Allison Watkinson
TLL Reporter
Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe.
“Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression,” said Toca Boca creative & brand head, Mathilda Engman. “This collaboration stands out because of the shared community of fans and players. We saw amazing organic engagement and user-generated content from the community during the first collaboration reflecting a genuine emotional connection,” added Engman. “That kind of authentic fan response provides a powerful foundation for bringing these beloved icons into the game in a way that feels both fresh and culturally relevant.”
Following their previous Hello Kitty and Kuromi integration, Toca Boca and Sanrio are expanding their licensed experience with new style packs, furniture packs, in-game celebrations and a month-long gift event.
The new partnership will bring both Hello Kitty and Kuromi back to the game, as well as introduce new Sanrio characters like Cinnamoroll, Pompompurin and Keroppi to Toca Boca World.
“Sanrio is delighted to expand our partnership with Toca Boca and introduce more of our characters to this expressive, imaginative world,” said Sanrio SVP, Jill Koch. “Hello Kitty and her friends have always inspired fans to celebrate friendship, kindness and creativity—values that also resonate deeply within the Toca Boca community,” added Koch. “This collaboration gives fans new ways to create, express themselves and share joyful moments all in a space that feels uniquely their own.”
The licensed Sanrio update will be available to Toca Boca World players starting on October 7, 2025.
Sanrio is a Japanese company that specializes in creating, developing and licensing multi-platform content, consumer products and experiential attractions for its portfolio of lifestyle brands and character IP.
Owned by Spin Master, Toca Boca was founded in 2011 to create a safe and kid-friendly portfolio of online games.
Spin Master is an entertainment company that creates family-friendly toys, multi-platform media content and digital games for audiences across the globe.
Photo Source: CNW Group/Spin Master Corp.