TLL Staff
Sephora Collection has partnered with the Tabasco brand on a limited-edition beauty collaboration that brings the hot sauce maker into the cosmetics category for the first time.
The deal was facilitated by IMG Licensing.
The collaboration centers on Sephora Collection’s Outrageous Plump Volume Effect Lip Gloss, formulated with chili pepper extract and hyaluronic acid to deliver a visible plumping effect while helping to moisturize lips.
The collection includes four shades inspired by Tabasco’s sauces and signature heat levels. Jalapeño is a clear green gloss designed to appear subtle once applied, while Sriracha offers a warm, translucent brown tone. Tabasco Red delivers a bright red shade with a glossy finish, and 
Extreme Heat features a clear black gloss with plum highlights aimed at more adventurous consumers.
Each lip gloss is packaged with a silicone travel case inspired by Tabasco sauce labels, along with a key ring and chili charm. A limited-edition set featuring all four shades will also be available.
The launch marks Tabasco’s entry into the beauty category and extends the brand beyond food through licensing partnerships that translate its bold flavor profile and visual identity into new consumer product categories. IMG Licensing manages Tabasco’s global licensing program.
The collection debuted on sephora.com on January 6 and rolled out to Sephora stores beginning January 12.
Tabasco is produced by McIlhenny Company, a family-owned business founded on Avery Island, Louisiana, more than 155 years ago. The brand’s sauces are sold in more than 195 countries and territories worldwide. Sephora Collection is Sephora’s private-label brand, offering makeup, skincare, hair care, and body products positioned around accessibility, inclusivity, and innovation.
IMG Licensing is a global brand licensing agency managing programs for companies across food, fashion, entertainment, sports, and consumer products, and operates as part of WME Group.