By Allison Watkinson
TLL Reporter
Sesame Workshop is launching a series of licensing collaborations to complement the recent release of a Brushy Song remake with Ms. Rachel.
The new Sesame Street x Ms. Rachel music video debuted on the brand’s official Youtube channels on October 23, 2025.
In addition to the video, the partnership is offering a co-branded product line that features items like toys, clothing and a board book from Random House Books for Young Readers.
Offered exclusively through Walmart, the co-branded toys are created by both Melissa & Doug and Spin Master.
The apparel was designed by Bentex Group and H.I.S. International with sizes for infants, toddlers and caregivers.
The new Brushy Song remake and consumer product collection follows the brand’s previous partnership with Ms. Rachel that offered three original music videos inspired by Sesame Street.
Additional Sesame Street collaborations for the fall season will include a PUMA shoe collection alongside the Care Bears brand and an NBA-themed plush toy collection with Bleacher Creatures.
Looking ahead to 2026, Sesame Workshop plans to further expand its presence through a new partnership with the creative talent agency Atrbute.
Atrbute will work alongside several contemporary artists to develop a line of exclusive Sesame Street merchandise.
Ms. Rachel is an educational entertainment brand that uses a research-based snd music driven approach to early childhood learning.
The brand was created by the creative partners, Ms. Rachel and Mr. Aron.
Best-known as the creator of the Sesame Street entertainment franchise, Sesame Workshop is a global nonprofit organization that uses a combination of research, education, media content and entertainment to support children’s health and well-being.
Image Source: Sesame Workshop/Ms. Rachel.