By Gary Symons
TLL Editor in Chief
SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy.
Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and humorous designs, and having very underdressed models showing up in inappropriate places, like a London Tube station. (See link below, if you dare)
Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
Budgy Smuggler has now joined forces with another brand dedicated to knowing smiles, bringing out a collection of swimwear for men and women inspired by SmileyWorld. The partners describe the collection as unique, youth-oriented designs, incorporating the distinctive icons of the Smileys.
It features one-piece suits for women and girls, and brief … in fact, very brief … styles for the guys, providing a “fun and playful way to bring positivity to the beach or pool.”
The three designs include SmileyWorld Donuts, available in brief-styles for men and boys, a one-piece for women and girls and a unisex bucket hat; SmileyWorld Gradient, available in brief-style for men and a one-piece costume for women; and SmileyWorld Geometric, available in brief-style for men, and a one-piece for women, and a unisex bucket hat.
Ross Wilson, Chief Product Officer for Fashion at The Smiley Company says the combination of Budgy Smugglers dedication to laughter, and Smiley’s focus on happiness and positivity made the collaboration a natural for the two brands.
“The new collaboration with Budgy Smuggler felt like a perfect fit,” Wilson said. ‘This collection allows consumers to express who they truly are through fun and playful designs, with a healthy dose of humor.
“We’re thrilled to be working alongside a partner who champions personal expression, in the same way that we do.”
The collection is available now at www.budgysmuggler.com.