TLL Staff
Soccer club St. Louis City SC is partnering with rapper and St. Louis native Smino to support tornado relief in the St. Louis area.
The partners have launched an exclusive streetwear merch collection, with 100 per cent of the proceeds going to relief efforts. .
The limited-edition collection includes two shirt designs and two hoodie designs, available in various sizes and ranging in price from $45–$80. Each piece reflects Smino’s anything-but-ordinary style, infused with the shared St. Louis pride that defines both him and CITY SC.
The devastating tornado was among the worst ever seen in the region. It touched down May 16, 2025, around 2:39 pm CDT in Clayton, Missouri, strengthened quickly, and cut a path of destruction about 23 miles long through St. Louis into Illinois. The tornado was a mile wide at one point, reached EF3 intensity at its peak, with winds up to 152 mph, and was on the ground for 26–27 minutes.
The damage to the city and surrounding area was widespread. More than 10,000 properties were damaged or destroyed, five people were killed and 38 were injured, and the estimated economic impact is estimated at $1.6 billion; among the highest totals ever seen for an individual tornado.
With many residents still suffering through the long-term impact of the tornado, the football club St. Louis City FC has stepped up to help the community. This latest effort features products from Zero Fatigue, the American indie hip-hop/neo-soul collective and record label that Smino co-founded in 2014. The apparel items are all co-designed in partnership with CITY SC.
“Fashion has always been a big part of my life, so I’m grateful to be able to collab with CITY SC for a great cause,” said Smino. “It’s more than just clothes, it’s about representing St. Louis and giving back to the city that raised me.”
All of the net proceeds from the collection will go directly to the Urban League of Metropolitan St. Louis to support tornado relief efforts. By teaming up with Smino, a St. Louis native and global style icon, CITY SC Chief Experience Officer Matt Sebek says the club is continuing an ongoing commitment to supporting and uplifting its community.
“This partnership with Smino represents everything CITY SC stands for: authenticity, creativity, and community,” said Sebek. “Together, we’re proving that sports can intersect with culture in meaningful ways while also showing up for our city.”
The collection is now available at www.stlcitysmino.com and CITY Pavilion, CITY SC’s team store, while supplies last. The first 50 people to purchase an item from the collection at CITY Pavilion will receive a free Smino-designed bandana.