The Licensing Letter

Bluey Licensing

BBC Studios Renews Bluey Licensing Partnership with Moose Toys

By TLL Editorial Staff BBC Studios has renewed its ongoing global licensing partnership with Moose Toys for the Bluey entertainment brand. Moose Toys is a global company that  designs, develops and manufactures a broad range of products across categories like action figures, collectibles, crafts, dolls, games, plush, preschool, youth electronics and more. The updated licensing … [Read more...] about BBC Studios Renews Bluey Licensing Partnership with Moose Toys

Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey

BBC Studios has announced Robin Gay as the new Brand & Marketing Director for the global hit kids show Bluey. Reporting into Marketing Vice President of Kids & Family, Harriet Newby-Hill, this new role will see Robin leading the global brand and marketing strategy for Bluey, considered one of the top children's shows internationally. Robin’s new role will involve … [Read more...] about Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey

Bluey Partners With Hanna Andersson for Sustainable Kid Fashion

By Allison Watkinson  TLL Reporter BBC Studios Kids & Family has partnered with Hanna Andersson for an exclusive Bluey-themed children's apparel collection. Hanna Andersson is a children's and infant apparel company that designs and manufactures sensory-friendly clothing items. The company is known for its fair trade, organic and sustainable business … [Read more...] about Bluey Partners With Hanna Andersson for Sustainable Kid Fashion

American Tour Schedule For Bluey’s Live Stage Show Extended Through July 2024

By Allison WatkinsonTLL ReporterThe licensed theatrical production, Bluey’s Big Play The Stage Show! has added additional performance dates that extend its U.S. tour schedule by 12 months. The theatrical production is based on the Bluey animated children's series created by Joe Brumm. The TV series follows a young Blue Heeler puppy and her family as they play imaginative games … [Read more...] about American Tour Schedule For Bluey’s Live Stage Show Extended Through July 2024

Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

Bluey’s Live Stage Show Coming To Canada, Eh?

By Allison Watkinson TLL Reporter The licensed theatrical production, Bluey’s Big Play: The Stage Show is coming to venues across Canada starting on December 8, 2023. The live show is based on the Bluey animated series which is available in Canada on Disney Junior, Disney Channel, Disney+ and STACKTV. The Bluey children's show follows the humorous adventures of a young … [Read more...] about Bluey’s Live Stage Show Coming To Canada, Eh?

BBC’s Canine Pop Star Bluey Releases Second Album

By Gary Symons TLL Editor in Chief The BBC's top kids' show Bluey has just released a second album, following the chart topping performance of Bluey: The Album. Released on April 21, Bluey: Dance Mode! is the follow up to an initial, award-winning music collection that has been streamed more than 200 million times. The debut album landed at number 1 on both the … [Read more...] about BBC’s Canine Pop Star Bluey Releases Second Album

Bluey Attracts Several New Licensing Deals For BBC Kids

By Allison Watkinson TLL Reporter BBC Studios Kids & Family has revealed several new licensing deals and partnership renewals for Bluey-themed consumer products in North America. Bluey is an animated kids series that follows the adventures of a six-year-old Blue Heeler puppy who lives with her Dad, Mum and younger sister, Bingo. The series is written by Joe Brumm … [Read more...] about Bluey Attracts Several New Licensing Deals For BBC Kids

Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker

By Allison Watkinson TLL Reporter Ground Up International is releasing a Bluey footwear collection in partnership with Kids Foot Locker and BBC Studios Kids & Family. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is a 2D-animated series that was created and written by Joe Brumm and produced by Ludo Studio in association with Screen … [Read more...] about Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker