By Gary Symons TLL Editor in Chief It was 1954 when the 'King of Monsters' first rampaged through Tokyo, crushing buildings and plucking aircraft out of the sky. Now a much friendlier Godzilla is back, and welcoming visitors to Japan at Tokyo's Haneda Airport. The Haneda Godzilla Global Project has launched a "mega-scale initiative" to broadcast Japanese entertainment to … [Read more...] about Real Life Godzilla Stomps Into Tokyo’s Haneda Airport
Entertainment licensing
Care Bears Make Their First Foray Into Location-Based Entertainment
TLL Staff Cloudco Entertainment is expanding the Care Bears brand into location-based experiences with the opening of its first official Care Bears Play Area in the United States. The interactive play space is scheduled to debut in January at Barton Creek Square in Austin, Texas. Developed in collaboration with retail real estate company Simon, the Care Bears Play Area is … [Read more...] about Care Bears Make Their First Foray Into Location-Based Entertainment
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia
Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
Ian Lambur Returns to ZAG In Critical New Role
TLL Staff European animation house ZAG has appointed former Cloudco exec Ian Lambur as the executive vice president of the ZAGTOON Series Department. Lambur formerly served as Executive Vice-President of Content Strategy and Co-Productions at Cloudco. Prior to his role at Cloudco, Lambur served as EVP, Production, Distribution and Co-Productions at ZAG. He has also served in … [Read more...] about Ian Lambur Returns to ZAG In Critical New Role
Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals
TLL Staff Jack, Chrissy and Janet are back, both on TV screens and store shelves, as the series Three's Company is seeing a new surge of licensing activity. Brand owner DLT Entertainment is stepping up its licensing efforts around the classic sitcom Three’s Company, rolling out a broad slate of officially licensed merchandise spanning apparel, collectibles, calendars and home … [Read more...] about Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals
Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
By Gary Symons TLL Editor in Chief In a crossover few would have predicted—and perhaps even fewer would have conceived of—Cloudco Entertainment’s Care Bears are heading into the Upside Down. Cloudco has partnered with Netflix’s Stranger Things and global toy company Basic Fun! for a limited-edition plush collection that merges one of entertainment’s most relentlessly … [Read more...] about Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
Winx Club Returns to Video Gaming with New Title ‘The Magic is Back’
Rainbow, Maximum Entertainment Partner on New Winx Club Console Game Rainbow has partnered with Maximum Entertainment to bring Winx Club back to console and PC gaming with a new licensed title scheduled for release in April 2026. Titled Winx Club: The Magic is Back, the game marks the franchise’s first video game launch in more than a decade. It will be available on PC via … [Read more...] about Winx Club Returns to Video Gaming with New Title ‘The Magic is Back’
Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
Foster Grant Releases Some ‘Wicked Good’ Eyewear
TLL Staff Foster Grant is giving Wicked fans a clear-eyed choice of 'Which Witch Will You Be' with a new eyewear release. Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good The brand is introducing two new … [Read more...] about Foster Grant Releases Some ‘Wicked Good’ Eyewear