By Allison Watkinson
TLL Reporter
Earthbound Brands has been named the exclusive licensing agency for the contemporary fashion brand Hutch, the companies announced.
Through the partnership, Earthbound Brands will lead the expansion of Hutch into new lifestyle categories, including footwear, handbags, accessories, fragrance, athleisure, intimates, sleepwear and home.
Hutch, founded in New York in 2010 by Daniel Saponaro, is known for its feminine designs, bold prints, and flattering silhouettes. The brand has built a following for contemporary occasion dressing while also expanding into ready-to-wear, swimwear, outerwear, and bridal collections. Hutch offers an inclusive size range from XXS to 3X and sizes 00 to 22.
The brand is currently carried by retailers including Anthropologie, Nordstrom, Saks Fifth Avenue, Free People, Evereve, Nuuly and Rent the Runway, and is sold in more than 550 boutiques nationwide.
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Jeff Cohen, co-founder and CEO of Earthbound Brands, said the partnership would build on the emotional connection Hutch has established with its customers.
“Great fashion brands are defined by how they make people feel,” Cohen said. “Hutch has built a brand that makes women feel confident, included and empowered, and we’re excited to thoughtfully expand that sentiment into new lifestyle categories.”
Daniel Saponaro, owner of Hutch, said the expansion reflects a broader vision for the brand that extends beyond clothing.
“Since the beginning, Hutch has been about creating pieces that help women feel confident and beautiful for the moments that matter most,” Saponaro said. “As the brand has grown, we’ve realized that philosophy extends far beyond fashion. Our customer looks to Hutch not just for what she wears, but for how she wants to feel.
“Partnering with Earthbound allows us to thoughtfully bring that same sense of beauty, optimism, and confidence into new lifestyle categories while staying true to everything that has defined Hutch from the beginning.”
Hutch has been worn by several celebrities and tastemakers including Venus Williams, Lucy Hale, Paige Desorbo, Danielle Pinnock, Candice Huffine, Shanina Shaik, Grace Ann Nader, Ellie Thumann, Iskra Lawrence and Whitney Port.
Earthbound Brands, which has more than 25 years of experience in licensing and product design, partners with retailers and brands to develop strategic brand extensions, product design and creative services.