By Allison Watkinson TLL Reporter The L'Équipe sports media brand has signed a multi-year agreement that names IMG as its first global licensing representative. "I am proud and delighted to announce our partnership with IMG for the development of our licensing programme," said L’Équipe director, Emilie Montané. "This strategic alliance with IMG, a global leader in sports … [Read more...] about IMG Named as First Ever Global Licensing Agency for L’Equipe
FIFA
EA Sports FC Mobile Adds 650 Licensed Teams in Major Update
By Allison Watkinson TLL Reporter Electronics Arts has launched an update to its EA Sports mobile game to bring it in line with the EA SPORTS FC brand. Previously known as FIFA Mobile, the updated EA Sports FC Mobile game includes several expansions to gameplay features, player customization options, and football league licenses. For existing users of the game, EA … [Read more...] about EA Sports FC Mobile Adds 650 Licensed Teams in Major Update
Matchday Launches New Game For FIFA Women’s World Cup
The game developer Matchday has unveiled a trivia and match prediction game, licensed by FIFA Women's World Cup. The game is among the new video game licenses issued by FIFA, the world football association, after its controversial breakup with long-time partners EA Sports. The new game arrives with the FIFA Women’s World Cup Australia & New Zealand 2023, which is … [Read more...] about Matchday Launches New Game For FIFA Women’s World Cup
EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30 separate football (soccer) leagues around the world, and comprise 100 stadiums, 700 teams, and 19,000 players. "EA SPORTS has always led with unrivaled authenticity and … [Read more...] about EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
Hisense Sponsoring 2022 FIFA World Cup
Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said … [Read more...] about Hisense Sponsoring 2022 FIFA World Cup
EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
Electronic Arts' partnership with FIFA has been incredibly lucrative for both parties, and now the EA SPORTS division is doubling down with a massive expansion of games based on their collaboration. EA announced this week the signing of a multiyear UEFA license extension, ensuring the pinnacle of club football remains exclusive to EA SPORTS. As well, EA is expanding football … [Read more...] about EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
Roundup: Sports & Sportswear News
Contact the Editor at karina@plainlanguagemedia.com. Athletic specialty retailer Hibbett Sports will acquire City Gear, a city specialty retailer of premium athletic footwear, apparel, and accessories with 135 stores in 15 states, by early December. The transaction includes $88 million in cash to be paid at closing and the potential for up to $25 million in additional … [Read more...] about Roundup: Sports & Sportswear News