By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
Food and Beverage Licensing
Tapatío and Morehouse Cook Up Spicy Yellow Mustard
By Allison Watkinson TLL Reporter Tapatío Hot Sauce and Morehouse Foods have teamed up to introduce a new condiment collaboration called Tapatío Spicy Yellow Mustard. Morehouse Foods is a family-owned mustard manufacturing company that has specialized in developing premium condiments and sauces since 1898. The company now produces and distributes its award-winning … [Read more...] about Tapatío and Morehouse Cook Up Spicy Yellow Mustard
Heinz Releases Some Saucy Luggage in Deal With Herschel
By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel
Hormel Black Label and Frank’s RedHot Collab on Spicy Bacon
By Allison Watkinson TLL Reporter Hormel Black Label and McCormick & Company have teamed up to introduce limited-edition bacon that's flavored with Frank's RedHot. "For fans of that glorious, sizzling, smoky, crispy slice of bacon, we are happy to layer on Frank's RedHot iconic flavor with Hormel Black Label bacon to spark what we know will be unforgettable … [Read more...] about Hormel Black Label and Frank’s RedHot Collab on Spicy Bacon
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Kendall-Jackson Winery and NBA Toast a Slam-Dunk Collaboration
By Gary Symons TLL Editor in Chief Kendall-Jackson is popping the cork on its first-ever co-branded wine collection with the National Basketball Association. Kendall-Jackson is the family-owned winery behind America’s top-selling Chardonnay, and has partnered with the NBA on the release of three branded releases. First unveiled during NBA All-Star 2025 in San Francisco, the … [Read more...] about Kendall-Jackson Winery and NBA Toast a Slam-Dunk Collaboration
Absolut Performs Magic With “Wicked: For Good” Cocktails
By Gary Symons TLL Editor in Chief Absolut's potion masters have been hard at work, putting out a new line of cocktails to celebrate the release of Wicked: For Good. The highly anticipated sequel to the blockbuster musical Wicked flies like a winged monkey into theaters on November 21. To mark the occasion, Absolut is teaming up with Universal Pictures for some spellbinding … [Read more...] about Absolut Performs Magic With “Wicked: For Good” Cocktails
Kellanova Expands Ongoing Partnership With Beanstalk
TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk
HTeaO and Tony’s Chocolonely Collaborate on Exclusive Latte
By Allison Watkinson TLL Reporter HTeaO and Tony’s Chocolonely have launched a licensing collaboration for a limited-edition Tony’s Chocolonely Peanut Butter Latte. The new latte is made using HTeaO's Free Rein Homestead espresso, whole milk, Monin Peanut Butter and Cookie Butter syrups, whipped cream topping and shavings from Tony's milk chocolate bar. Despite its … [Read more...] about HTeaO and Tony’s Chocolonely Collaborate on Exclusive Latte
Ortega Teams With Cheez-It for New Flavored Taco Shells
TLL Staff Ortega, a leading brand of Mexican food products, has partnered with Cheez-It to launch a new crossover snack: Ortega Cheez-It Flavored Taco Shells. The shells, which hit shelves nationwide September 28, combine the tangy cheese flavor of Cheez-It crackers with the signature crunch of Ortega’s hard taco shell. Ortega says the collaboration is designed to make taco … [Read more...] about Ortega Teams With Cheez-It for New Flavored Taco Shells