By Allison Watkinson TLL Reporter Beanstalk Latin America has partnered with Choco Milk to develop a licensing program that will extend the brand into new product categories. Through the terms of the agreement, Beanstalk will work to secure licensing partnerships that will leverage Choco Milk's rich flavor profile and official brand mascot, Pancho Pantera. The initial … [Read more...] about Choco Milk Signs Beanstalk as its Licensing Representative
Food and Beverage Licensing
Surge Brands Named Licensing Agent for Cookie Dough Bites
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Taste of Nature as the global licensing agent for Cookie Dough Bites candy. As Cookie Dough Bites' representative, Surge Brands will oversee the development of a global licensing program that will focus on introducing products across multiple retail categories. These categories will include protein … [Read more...] about Surge Brands Named Licensing Agent for Cookie Dough Bites
Wendy’s and Girl Scouts USA Debut Thin Mint Frosty
By Allison Watkinson TLL Reporter Wendy's has partnered with Girl Scouts of the USA (GSUSA) for a limited-edition Thin Mints Frosty menu item. Available in chocolate and vanilla flavors, the licensed Frosty features a Thin Mints-inspired cookie crumble sauce that is swirled into the dessert and piled on the top. "The friendship between Wendy's and Girl Scouts of the … [Read more...] about Wendy’s and Girl Scouts USA Debut Thin Mint Frosty
Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and Hulu have launched a licensed doughnut collection inspired by popular cinema snacks. Launched on February 17, the collection features four doughnut flavors that are based on classic theater treats like blue raspberry slushies, caramel popcorn, chocolate cookie dough and candy. “This first-ever collaboration with Hulu … [Read more...] about Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts
Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
Paris Hilton and Vitapod Launch Healthy Beverage Collection
By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection
Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake
TLL Staff Kung Fu Tea has teamed up with WildBrain’s beloved Strawberry Shortcake brand to offer extra berry sweetness in stores across the USA. The partners are tapping into some sweet nostalgia for fans across generations, as Kung Fu Tea is Strawberry Shortcake’s delightful charm to life with delicious boba and modern strawberry-inspired flavors. The launch of this … [Read more...] about Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake
Tapatío and Flock Foods Rule the Roost with Spicy Chicken Skins
By Allison Watkinson TLL Reporter Tapatío has launched a licensing partnership with Flock Foods for a hot new snack called Tapatío Spicy Chicken Skins. The licensed snack food is designed to combine the signature heat and flavor of Tapatío hot sauce with Flock Foods’ high-protein crunchy chicken skins. “We are honored to partner with such a legendary brand as … [Read more...] about Tapatío and Flock Foods Rule the Roost with Spicy Chicken Skins
Popeyes and Tequila Don Julio Kick Off New Culinary Collab
By Allison Watkinson TLL Reporter Popeyes and Tequila Don Julio are releasing a co-branded Championship Lineup menu to celebrate the upcoming Super Bowl in New Orleans. Available for a limited time, the collaborative menu offers two meal options and one beverage that combine Popeyes' Louisiana-style cuisine with the flavors of Tequila Don Julio Reposado. The headline … [Read more...] about Popeyes and Tequila Don Julio Kick Off New Culinary Collab
NatureSweet and Barilla Launch Nutritious Meal Campaign
By Allison Watkinson TLL Reporter NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor. Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta. The recipes created for the licensed … [Read more...] about NatureSweet and Barilla Launch Nutritious Meal Campaign