By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
Health and Beauty licensing
E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
By Allison Watkinson TLL Reporter E.L.F. Cosmetics has launched a collection with professional swimmer Anastasia 'Tas' Pagonis to create accessible beauty products for the blind and low-vision community. The limited-edition Beauty For Every Eye bundle features three E.LF. cosmetic products including the brand's Big Mood Waterproof Mascara, Glossy Lip Stain in Power … [Read more...] about E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
Wet Brush the First Brand to Participate in ‘Newman’s Deal’
By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Food Licensing: Glamlite Celebrates Valentine’s With Kisses
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. "It’s a fun partnership that is combining confection and cosmetics!" said Hershey in a statement. "There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk … [Read more...] about Food Licensing: Glamlite Celebrates Valentine’s With Kisses
Pet Licensing: Banana Boat Going To The Dogs With New Deal
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world's leading sunscreen makers, is now working on a line of sun care and outdoor gear products for dogs and other pets. Edgewell Personal Care, a leading consumer products company and owners of Banana Boat, announced it has selected G Mason Group to develop … [Read more...] about Pet Licensing: Banana Boat Going To The Dogs With New Deal