By Allison Watkinson TLL Reporter The Kendra Scott lifestyle brand has announced the appointment of Chris Blakeslee as the company's new chief executive officer effective January 12. The company founder, Kendra Scott, will continue in her roles as chief visionary officer, executive chairwoman and majority shareholder. "Kendra has built an extraordinary brand … [Read more...] about Who’s News: Kendra Scott Appoints Chris Blakeslee as its New CEO
lifestyle brands
Plaid Enterprises Launches EttaVee Paint and Brush Sets
By Allison Watkinson TLL Reporter Plaid Enterprises has partnered with the EttaVee lifestyle brand to launch a colorful licensed collection of paint and brush sets. The licensed collection includes two 13-piece sets called Ettavee Joyful Burst and Dream Deep that offer a selection of multi-surface acrylic paints and a versatile paintbrush with a decorative handle. Inspired … [Read more...] about Plaid Enterprises Launches EttaVee Paint and Brush Sets
Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
By Allison Watkinson TLL Reporter Gold’s Gym has signed a multi-year agreement with IMG Licensing that appoints the agency as its exclusive global representative for consumer products. This new agreement marks the first time that the athletic brand has appointed a licensing agency to expand its global presence. The partnership aims to capitalize on the brand’s long … [Read more...] about Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss
By Allison Watkinson TLL Reporter LAWLESS Beauty and LoveShackFancy have launched a collaborative partnership to introduce new shades to the beauty brand's lipcare portfolio. "The perfect lip really is the perfect finishing touch—it completes the look, whether you're wearing a full gown or just your everyday uniform," said LoveShackFancy founder, Rebecca Hessel Cohen. "Just … [Read more...] about LAWLESS Beauty and LoveShackFancy Launch Licensed Lip Gloss
Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
By Allison Watkinson TLL Reporter Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm. Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles. “Molly is as known for her celebrated … [Read more...] about Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
Jenny Martinez Partners with Xcel Brands for Culinary Collection
By Allison Watkinson TLL Reporter Jenny Martinez has partnered with Xcel Brands to launch a food and kitchenware brand called Jenny Martinez Live. Rooted in Mexican culture, the brand will offer a selection of high-quality food products and thoughtfully-designed kitchenware. In addition to the licensed products, the Jenny Martinez Live brand will provide resources … [Read more...] about Jenny Martinez Partners with Xcel Brands for Culinary Collection
Suzy Karadsheh and Anthropologie Team Up for The Mediterranean Dish Brand
By Allison Watkinson TLL Reporter Author Suzy Karadsheh and Anthropologie are launching a collaborative homewares collection based on The Mediterranean Dish culinary brand. Designed for spring entertaining, the co-branded collection features 36 products that combine Anthropologie's signature aesthetic with The Mediterranean Dish's affinity for rich textures and flavors. The … [Read more...] about Suzy Karadsheh and Anthropologie Team Up for The Mediterranean Dish Brand
Kate Spade New York and Target Develop Lifestyle Collection
By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home … [Read more...] about Kate Spade New York and Target Develop Lifestyle Collection
RHS and Arthur Jack Launch Co-Branded Water Collection Butts
By Allison Watkinson TLL Reporter The RHS and Arthur Jack & Co have partnered to develop and launch a high-quality gardening cistern for consumers across the UK. Also known as a water butt, the licensed gardening cisterns are hand-crafted from heavy-gauge galvanised steel and waterproof mastic by the Arthur Jack development team. “For our very first foray into … [Read more...] about RHS and Arthur Jack Launch Co-Branded Water Collection Butts
Iconic Laura Ashley Brand Acquired by Marquee
By Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired the British heritage lifestyle brand Laura Ashley. The Laura Ashley brand has built its business and reputation through licensing its quintessentially English designs in a wide range of products. Marquee says this strategic move, facilitated by Gordon Brothers, enhances Marquee … [Read more...] about Iconic Laura Ashley Brand Acquired by Marquee