By Allison WatkinsonTLL ReporterMitchell & Ness and Legends Recordings are releasing an exclusive NBA jersey collection designed by Tats Cru for the 50th Anniversary of Hip Hop.The partnership for the jersey collection was secured by Legends Recordings exclusive licensing agent for the 50th Anniversary of Hip Hop merchandising program, The Brand Liaison. The custom NBA … [Read more...] about The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop
NBA
NBA Partners On Mobile Game ‘Ball Stars’
After announcing its formal partnership with the National Basketball Association and National Basketball Players’ Association (NBPA) in October, the global mobile game publisher Netmarble Corp has now released NBA Ball Stars, an all-new, puzzle-based mobile basketball game. The game is the first publishing project for Netmarble’s Los Angeles-based subsidiaries Netmarble US and … [Read more...] about NBA Partners On Mobile Game ‘Ball Stars’
The NBA Warms Up To Canada Goose
The internationally renowned outer wear company Canada Goose has announced a multi-year partnership to become the outerwear partners with the National Basketball Association. As part of the agreement, Canada Goose will develop exclusive designs for both players and fans every year, in a collaboration with the LA-based brand RHUDE. Canada Goose has announced a multi-year … [Read more...] about The NBA Warms Up To Canada Goose
Sport and Movie Licensing on Life Support in the Year of COVID-19
If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19
M&A & CSR
Contact the editor at karina@plainlanguagemedia.com Apple nabs the rights to the late Charles M. Schulz’s Peanuts brand following a highly competitive bidding process. The deal will see Apple team with DHX, which already has a stake in the Peanuts franchise, to produce upcoming projects, including new specials and animated shorts, exclusively for Apple TV. Under the new … [Read more...] about M&A & CSR
Who’s News—December 2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 12/11/2018 DHX Media appoints Maarten Weck as EVP & Managing Director of its wholly owned subsidiary, the Copyright Promotions Licensing Group … [Read more...] about Who’s News—December 2018
Who’s News—November 2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 10/19/2018 Rovio appoints Alexandre Pelletier-Normand as EVP of its Entertainment's Games Business Unit and a member of leadership team, beginning … [Read more...] about Who’s News—November 2018
NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
According to TLL's Annual Licensing Business Survey, collegiate properties generated $3.6 billion in licensed retail sales in the U.S./Canada in 2017. That marks a 2% increase from 2016, and includes all colleges, universities, and their respective sports teams. More specifically, TLL estimates that retail sales of collegiate properties tied to the NCAA Tournament alone … [Read more...] about NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
Experiential & Social Activations
Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations
Roundup: Experiential Initiatives
Live arena production Fast & Furious Live is set to debut on a global tour in January 2018. Produced in partnership with Universal Brand Development, Fast Live Productions, and Live Nation, the show launches in London before racing through 23 other European cities. The two-hour show features cars, locations, and scenes from the film series through state-of-the-art 3D … [Read more...] about Roundup: Experiential Initiatives