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Sanrio

TLL Roundup: Licensing Deals You May Have Missed

October 7, 2025

Champagne Bollinger to Release 007 Special Cuvée Limited Edition Champagne Bollinger will mark more than 45 years as the official champagne of the James Bond franchise with a new Special Cuvée 007 limited edition that celebrates the long-running partnership, the company said Thursday. The bottle, described by Bollinger as a collector-minded release, pairs the house’s … [Read more...] about TLL Roundup: Licensing Deals You May Have Missed

Sanrio Returns to Toca Boca World Game

October 3, 2025

By Allison Watkinson TLL Reporter Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe. "Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression," said Toca Boca creative & brand head, Mathilda Engman. "This … [Read more...] about Sanrio Returns to Toca Boca World Game

Handmade by Robots Brings Hello Kitty Figures to Comic-Con

July 28, 2025

By Allison Watkinson TLL Reporter Alliance Entertainment and Sanrio recently debuted a Hello Kitty vinyl figure at SDCC 2025 through Alliance's Handmade by Robots brand. Crafted in the signature style of the Handmade by Robots brand, the licensed Hello Kitty collectible is made from vinyl that is given the look of a hand-stitched or knitted piece. Dubbed the Hello … [Read more...] about Handmade by Robots Brings Hello Kitty Figures to Comic-Con

Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming

February 14, 2025

By Allison Watkinson TLL Reporter Kahoot! has launched a collaboration with Sanrio to create free educational games inspired by the company's popular character IPs. Designed for both children and adult learners, the collection will include digital games that feature well-known characters like Hello Kitty, My Melody, Kerokerokeroppi and more. "We are excited to launch … [Read more...] about Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming

Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

January 24, 2025

TLL Staff The popular digital note-taking app Goodnotes has announced the launch of a Sanrio-themed digital stationery collection on its in-app Goodnotes Marketplace. This collaboration marks Goodnotes' second global branded release in partnership with digital stationery leader Webudding, following the successful debut of a BTS-themed collection in May 2024. The Sanrio … [Read more...] about Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

July 15, 2024

By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

August 18, 2023

By Allison WatkinsonTLL ReporterBioworld's Dumbgood lifestyle brand has released new licensed Sanrio apparel for its Sanrio 90s-themed collection.Sanrio is a Japanese company that specializes in creating, developing and licensing adorable character IPs such as Hello Kitty, Pekkle, Kuromi, Cinnamoroll, Monkichi, and many more. The Sanrio 90's apparel collection features licensed … [Read more...] about Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

Boutique Licensing Agency Lands Major Deal With Sanrio

April 7, 2021

The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running … [Read more...] about Boutique Licensing Agency Lands Major Deal With Sanrio

Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi

November 12, 2020

It's been a busy and successful week for Sanrio's Hello Kitty property, as the company followed up on its partnership with Mattel's Barbie, announcing a collaboration with the popular Tamagotchi 'virtual pet' game. Tamagotchi was introduced to the world as a virtual pet, housed in a tiny digital device, first released in Japan in 1996 and internationally in 1997. The little … [Read more...] about Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi

Cuteness Overload: Barbie Partners with Hello Kitty

November 10, 2020

US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty

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