TLL Staff Kids India, the leading toy fair in India will be held Sept. 12 to 14 at the Jio World Convention Centre in Mumbai. Organizer Spielwarenmesse says this year marks as major milestone for the Kids India event as it celebrates its 10th anniversary. Not only is it celebrating its tenth birthday, but it is also taking place at the perfect time," the company said … [Read more...] about Kids India Opens Door to World’s Largest Toy Market
toy licensing
Kids Preferred Expands 2025 Catalog with Licensed Peanuts Collection
By Allison Watkinson TLL Reporter Kids Preferred has partnered with Peanuts Worldwide for a licensed collection that celebrates the 75th anniversary of the Peanuts franchise. “We are beyond thrilled to announce the partnership between Kids Preferred and Peanuts," said Kids Preferred president, Larry Presser. “There are very few brands in the marketplace as iconic and trusted as … [Read more...] about Kids Preferred Expands 2025 Catalog with Licensed Peanuts Collection
Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel
TLL Staff Spin Master has announced the launch of an exciting new toy collection created in partnership with Rachel Griffin-Accurso and Aron Accurso, the creators of the Ms. Rachel YouTube channel. This new line, developed in collaboration with Melissa & Doug, merges Ms. Rachel’s expertise in early childhood education with Spin Master’s innovative toy design. The … [Read more...] about Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel
Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
Toy Association to Merge With People of Play
By Gary Symons TLL Editor in Chief The two major associations representing the toy industry have announced they will be merging their assets, functions and events. People of Play (POP) will be merging into The Toy Association, and POP's founder Mary Couzin will be joining the senior leadership team at the Association. Couzin will be responsible for guiding the future and … [Read more...] about Toy Association to Merge With People of Play
Who’s News: Casey Collins Steps Down As Head of Hasbro Licensing
By Gary Symons TLL Editor in Chief Casey Collins resigned suddenly as the head of Hasbro's sprawling global licensing division, according to a report from Kidscreen. Hasbro has not issued a statement on the sudden departure of its top licensing exec, but has confirmed that Tim Kilpin, the president of toys, licensing and entertainment, will step in to manage Collins' … [Read more...] about Who’s News: Casey Collins Steps Down As Head of Hasbro Licensing
Mattel Partners with Non-Profits for Diverse Barbie Fashionista Dolls
By Allison Watkinson TLL Reporter Mattel is launching a Blind Barbie Fashionista doll and Black Barbie Fashionista doll with Down Syndrome in partnership with non-profit advocacy organizations. Mattel's Barbie design team worked alongside the American Foundation for the Blind (AFB) and the National Down Syndrome Society (NDSS) to ensure a respectful and accurate representation … [Read more...] about Mattel Partners with Non-Profits for Diverse Barbie Fashionista Dolls
Merchantwise To Rep Hasbro in the Pacific Region
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has announced Merchantwise will be its new licensing agency for its brands in Australia and New Zealand. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The company has now been 'onboarded' as Hasbro’s agency to … [Read more...] about Merchantwise To Rep Hasbro in the Pacific Region
Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
By Gary Symons TLL Editor in Chief The designer art toy company Stancé has signed a global partnership with the mixed martial arts organization UFC, creating limited edition designer toys. Stancé's first release will be a limited-edition collectible featuring The Notorious Conor McGregor. In a collaboration brokered by UFC's licensing agency, IMG, Stancé is working … [Read more...] about Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
The Lego Group and Aston Martin Race Into Licensed Toys
By Allison Watkinson TLL Reporter The Lego Group has launched a set of licensed Speed Champions toys as part of a new partnership with the luxury car brand, Aston Martin. The Lego x Aston Marton licensing partnership features a double pack of buildable Lego Speed Champions toys that are based on the AMR23 Aramco Formula 1 race car and the Aston Martin Lagonda Vantage safety … [Read more...] about The Lego Group and Aston Martin Race Into Licensed Toys