By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
toys and games
Jazwares Cares Celebrates Squishmallows With Charitable Donation
By Allison Watkinson TLL Reporter Jazwares Cares has donated over 500,000 plush toys as a charitable initiative for the company's third annual Squishmallows Day celebration. Taking place every year on March 7, Squishmallows Day is Jazwares official celebration for the company's popular plush toy and lifestyle brand. The charitable initiative for this year's celebration … [Read more...] about Jazwares Cares Celebrates Squishmallows With Charitable Donation
Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
By Allison Watkinson TLL Reporter Spin Master is renewing its master toy licensing agreement with UP&E for the preschool entertainment brand, Gabby’s Dollhouse. Created by Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series from Dreamworks Animation. The animated series showcases a fantastical world full of cats that live inside of … [Read more...] about Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
Crayola Revealed Colorful Array of Products at Toy Fair 2025
By Allison Watkinson TLL Reporter Crayola has revealed details of its upcoming Holiday 2025 product lineup which adds new licensed characters to several long-standing collections. The company plans to introduce a slate of products that feature licensed characters from Bluey, Paw Patrol, Dora, Lilo & Stitch, Sonic the Hedgehog, Stranger Things and more. "This … [Read more...] about Crayola Revealed Colorful Array of Products at Toy Fair 2025
Just Play Develops Licensed Games with Hasbro and Sony
By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony
Hape and The MET Announce Toy Collaboration
By Allison Watkinson TLL Reporter The Met and Hape Toys have signed a collaborative partnership to develop an educational toy collection featuring art from the museum's historical archive. Designed to cater to infants and toddlers, the collection aims to promote early childhood learning through a range of licensed puzzles and developmental toys. "We are excited to … [Read more...] about Hape and The MET Announce Toy Collaboration
Playmates Toys Reveals Miraculous Ladybug Collector’s Doll
By Allison Watkinson TLL Reporter Miraculous Corp and Playmates Toys are launching a limited-edition Miraculous Ladybug doll for the 10th anniversary of the award-winning franchise. Standing at 10.5 inches tall, the custom-designed Miraculous Ladybug doll is outfitted in a full-body superhero costume with knee-high boots and an ankle-length detachable cape. The … [Read more...] about Playmates Toys Reveals Miraculous Ladybug Collector’s Doll
Aurora World and Hasbro Partner for Peppa Pig Plush
By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush
Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
Jazwares Signs Licensing Agreement with Yo Gabba Gabba!
By Allison Watkinson TLL Reporter Jazwares has signed a multi-year licensing agreement with Gabbacadabra to release toys, costumes and accessories for Yo Gabba Gabba!. Per the terms of the licensing agreement, Jazwares will hold the rights to develop and produce a wide range of products inspired by the Yo Gabba Gabba Land! franchise. “Yo Gabba Gabba! lives an iconic … [Read more...] about Jazwares Signs Licensing Agreement with Yo Gabba Gabba!