StudioCanal Brings 'Mission Marmalade' Paddington Game to Roblox The ever popular character Paddington Bear is getting his own game on Roblox, inspired by StudioCanal's Paddington in Peru. The film debuted in cinemas in the UK on November 8, and fans will now be able to extend their enjoyment of the character with Mission Marmalade, an interactive Roblox game developed by … [Read more...] about TLL’s November Licensing Roundup
video game licensing
Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
By Gary Symons TLL Editor in Chief Anyone who has developed a video game knows it's a serious pain in the you-know-what to license music from famous artists. But a company called STYNGR has come up with a solution. STYNGR has just launched 'Soundboard, which it describes as a "scalable music product allowing players to personalize their in-game experiences with … [Read more...] about Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
The Moomins Return in Video Game ‘Sky: Children of the Light’
By Allison Watkinson TLL Reporter The social adventure game Sky: Children of the Light and the Moomin brand are teaming up for a special collaboration, with Season of Moomin available now through December 29, 2024. Built on Sky and Moomin’s shared themes of creativity, connection and diversity, this partnership invites gamers to experience an emotional story that … [Read more...] about The Moomins Return in Video Game ‘Sky: Children of the Light’
McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
By Gary SymonsTLL Editor in ChiefMcDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys.As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu.McDonald’s and game developer Hoyoverse announced a new partnership, starting in late … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with the interactive technology company Nex to develop a high-tech runner game for the Miraculous franchise. Based on the animated TV series from Zag Studios, the Miraculous Ladybug: Paris Dash game uses proprietary motion-tracking AI tech developed by Nex that uses the players natural body movements to drive the … [Read more...] about Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game
By TLL Staff Sony Music Entertainment, Aniplex and Pocketpair are launching a joint venture called Palworld Entertainment to expand and develop the Palworld video game into new categories. Produced and published by the Pocketpair video game studio, Palworld is a multiplayer survival crafting game where you collect mysterious creatures called Pals in an expansive open-world … [Read more...] about Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game
Transformers Race Into Battle in New Offering From Outright Games
By Gary Symons TLL Editor in Chief Outright Games will release a new video game in October that combines both the racing and combat attributes of Hasbro's Transformers franchise. The gigantic battle bots that morph into cars, trucks and aircraft will be featured in the game TRANSFORMERS: Galactic Trials. Developed by 3DClouds, the game focuses more on the vehicular aspect … [Read more...] about Transformers Race Into Battle in New Offering From Outright Games
Tetris Celebrates 40 Years with Expansive Licensing Program
By Allison Watkinson TLL Reporter The Tetris Company is launching an extensive lineup of licensing collaborations, partnerships and events for World Tetris Day and the brand's 40th anniversary. The official World Tetris Day celebrations will include a wide range of crossovers across multiple market categories such as gaming, toys, fashion, technology, art and lifestyle. “The … [Read more...] about Tetris Celebrates 40 Years with Expansive Licensing Program
Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience