By Allison Watkinson TLL Reporter Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe. "Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression," said Toca Boca creative & brand head, Mathilda Engman. "This … [Read more...] about Sanrio Returns to Toca Boca World Game
video game licensing
Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream
By Gary Symons TLL Editor in Chief Wall’s has teamed up with Minecraft, the world’s bestselling video game, to launch a limited-edition ice cream aimed squarely at gaming enthusiasts. The partnership taps into a vast and highly engaged audience, with more than three billion people worldwide playing online games and 80% of them regularly snacking or drinking while … [Read more...] about Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream
Red Bull and Tetris Launch Innovative, High Energy Gaming Experience
By Gary Symons TLL Editor in Chief Red Bull is providing some 'Wiiings' for Tetris, with cans that provide a digital ticket to a high octane, competitive version of the classic game. The energy drink brand has unveiled a limited-edition can featuring the colorful Tetrimino blocks, which also feature a QR code that acts as the entry point for Red Bull Tetris. The cans, … [Read more...] about Red Bull and Tetris Launch Innovative, High Energy Gaming Experience
Nex and Bluey Create Gaming Experience to Keep Kids Active
By Gary Symons TLL Editor in Chief Nex and Bluey have come up with a solution for parents concerned their kids are getting too much screen time, and not enough active play. Nex, maker of the Nex Playground active play system, is partnering with BBC Studios to create a new interactive game experience based on the animated series Bluey. The game, which will debut in October, … [Read more...] about Nex and Bluey Create Gaming Experience to Keep Kids Active
TMNT Takes Over RAID: Shadow Legends
By Allison Watkinson TLL Reporter Plarium is running a new licensing collaboration with Teenage Mutant Ninja Turtles within their RAID: Shadow Legends role-playing game. Launched in partnership with Paramount Consumer Products, the collaboration has brought licensed characters from the TMNT franchise to the game as playable Legendary Champions. The characters … [Read more...] about TMNT Takes Over RAID: Shadow Legends
EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
By Gary Symons TLL Editor in Chief EB Games is expanding its consumer products business through a new licensing partnership with Xbox Gaming Consumer Products, bringing apparel, accessories and home goods tied to blockbuster video game franchises into stores across Australia and New Zealand. The agreement extends across multiple Xbox Game Studios properties, as well as … [Read more...] about EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon
By Allison Watkinson TLL Reporter Gamefam and KIDZ BOP have announced the return of the family-friendly music brand to Gamefam’s Car Dealership Tycoon Roblox game. Designed to promote the release of the KIDZ BOP 51 album, the partnership brings several licensed integrations to the Car Dealership Tycoon game. These in-game integrations include a branded city center, … [Read more...] about Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon
SmashSwing Immersive and Atari Partner for Golf-inspired Games
By Allison Watkinson TLL Reporter SmashSwing Immersive has partnered with Atari to develop two golfing simulators based on the company's Asteroids and Centipede arcade gaming properties. The licensed SmashSwing gaming simulators will bring elements from the two long-standing arcade properties to library library of sports-inspired interactive entertainment. This will allow … [Read more...] about SmashSwing Immersive and Atari Partner for Golf-inspired Games
Ubisoft Renews Representation Agreement with IMG Licensing
By Allison Watkinson TLL Reporter IMG Licensing has signed a multi-year extension with Ubisoft that expands its existing role as the company’s exclusive global licensing representative. Under the renewed agreement, the agency will continue to build Ubisoft's licensing program across its portfolio of well-known gaming IP such as Assassin’s Creed, Rainbow Six Siege, Far Cry, … [Read more...] about Ubisoft Renews Representation Agreement with IMG Licensing
VW and Beanstalk Shift into High Gear with Video Game Deal
TLL Staff Buckle up, gamers: Volkswagen is steering into the fast lane of interactive entertainment with the help of Beanstalk, a leading brand licensing agency. The global agency has been named the automaker’s exclusive global licensing partner for video games. The collaboration intends to supercharge Volkswagen’s digital presence by expanding its lineup of new and classic … [Read more...] about VW and Beanstalk Shift into High Gear with Video Game Deal