The Licensing Letter

video game licensing

Dole and Minecraft Team Up for Fruity Marketing Campaign

By Allison Watkinson TLL Reporter The Dole Food Company and Minecraft have launched a collaborative marketing campaign called Make the World a Healthier Place. The co-branded marketing campaign offers a range of Minecraft-inspired activations through in-store displays, social media and a dedicated page located on Dole's company website. “This partnership with Minecraft … [Read more...] about Dole and Minecraft Team Up for Fruity Marketing Campaign

Ubisoft Appoints WildBrain CPLG as Rayman’s Licensing Representative in France

By Allison Watkinson TLL Reporter Ubisoft has expanded its existing representation agreement with WildBrain CPLG to include the licensing rights to the Rayman franchise in France. The new expansion builds on Ubisoft and WildBrain CPLG's long-standing partnership in the French market for the game developer's Les Lapins Cretins (Raving Rabbids) brand. Under the expanded … [Read more...] about Ubisoft Appoints WildBrain CPLG as Rayman’s Licensing Representative in France

EA Games Unveils a Killer Music Playlist for Battlefield 6

By Gary Symons TLL Editor in Chief Electronic Arts has a major hit on its hands with the release of Battlefield 6, but it also hopes to have some musical hits with a new Battlefield playlist. Battlefield 6 was a record-breaking release for EA, with 7 million sales of the game in the first three-days. As the game accumulates millions of fans, EA is now taking the opportunity … [Read more...] about EA Games Unveils a Killer Music Playlist for Battlefield 6

War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’

TLL StaffThe Swedish heavy metal band Sabaton has licensed its new song, A Tiger Among Dragons, for the popular mobile game War Robots.Giving new meaning to the term 'Battle of the Bands', the gamer-favorite rock band has worked with game publisher MY.GAMES and in-house studio Pixonic to establish a presence in the popular mobile battle game.  The highly anticipated … [Read more...] about War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’

NFL Expands Its Global Gaming Agreement With EA Sports

TLL Staff Electronic Arts and the National Football League (NFL) are doubling down on digital gridiron glory, announcing an expanded, multi-year partnership. The new agreement represents the most comprehensive collaboration yet between EA SPORTS and the league. It cements Madden NFL as the exclusive simulation game for American football and positions EA to lead the next wave … [Read more...] about NFL Expands Its Global Gaming Agreement With EA Sports

Sanrio Returns to Toca Boca World Game

By Allison Watkinson TLL Reporter Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe. "Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression," said Toca Boca creative & brand head, Mathilda Engman. "This … [Read more...] about Sanrio Returns to Toca Boca World Game

Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream

By Gary Symons TLL Editor in Chief Wall’s has teamed up with Minecraft, the world’s bestselling video game, to launch a limited-edition ice cream aimed squarely at gaming enthusiasts. The partnership taps into a vast and highly engaged audience, with more than three billion people worldwide playing online games and 80% of them regularly snacking or drinking while … [Read more...] about Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream

Red Bull and Tetris Launch Innovative, High Energy Gaming Experience

By Gary Symons TLL Editor in Chief Red Bull is providing some 'Wiiings' for Tetris, with cans that provide a digital ticket to a high octane, competitive version of the classic game. The energy drink brand has unveiled a limited-edition can featuring the colorful Tetrimino blocks, which also feature a QR code that acts as the entry point for Red Bull Tetris. The cans, … [Read more...] about Red Bull and Tetris Launch Innovative, High Energy Gaming Experience

Nex and Bluey Create Gaming Experience to Keep Kids Active

By Gary Symons TLL Editor in Chief Nex and Bluey have come up with a solution for parents concerned their kids are getting too much screen time, and not enough active play. Nex, maker of the Nex Playground active play system, is partnering with BBC Studios to create a new interactive game experience based on the animated series Bluey. The game, which will debut in October, … [Read more...] about Nex and Bluey Create Gaming Experience to Keep Kids Active