By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables
video game licensing
Lego Adds Two New Licensed Animal Crossing Sets
By Allison Watkinson TLL Reporter & TLL Editorial Staff The Lego Group is adding two new sets to its licensed Animal Crossing collection that are inspired by in-game locations from Animal Crossing: New Horizons. The upcoming Lego sets will bring the total number of sets in the company's licensed Animal Crossing collection up to seven. “To us, Animal Crossing is all about … [Read more...] about Lego Adds Two New Licensed Animal Crossing Sets
Merchantwise Named Activision Blizzard’s International Licensing Representative
By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative
Masters of the Universe Return As Characters in Stumble Guys
By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA
By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA
Sesame Workshop Launches STEM App With Story Toys
By Allison Watkinson TLL Reporter Sesame Workshop and StoryToys have officially launched a new STEM-focused educational gaming app called Sesame Street Mecha Builders. Based on the Sesame Street Mecha Builders spinoff series, the mobile application includes reimagined robotic superhero versions of licensed Sesame Street characters like Elmo, Cookie Monster and Abby … [Read more...] about Sesame Workshop Launches STEM App With Story Toys
Lamborghini’s Racing HyperCars Featured in CSR Racing
By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing
IMG a Good Fit As New Licensing Agency For Tetris
By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris
Nintendo Reveals Licensed Animal Crossing Sets From LEGO
By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO
Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode
By Allison Watkinson TLL Reporter The LEGO Group and Epic Games are launching a co-branded survival crafting game for the Fortnite metaverse platform called LEGO Fortnite.The co-branded online game will enable players of all ages to explore open digital worlds that feature design details from both the Fortnite game and LEGO building experiences. “The LEGO Group has captivated … [Read more...] about Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode