By Allison Watkinson
TLL Reporter
True Religion has partnered with Von Dutch to launch a limited-edition holiday collection inspired by early 2000s streetwear fashion.
The collaborative collection features clothing in a range of styles such as washed fleece, baggy denim, cropped baby tees, varsity jackets, oversized hoodies and low-rise jeans.
Available in sizes designed for both men and women, the apparel is decorated with details like co-branded logos, flame graphics and rhinestone embellishments.
“Our design approach wasn’t about a throwback or revival, but about mixing legacy and new in a way that feels completely fresh,” said True Religion SVP, Tina Blake. “We took what originally made both brands iconic—bold stitching, statement logos and a fearless attitude—and reimagined it all for today. This new collection celebrates the shared DNA of two iconic brands and redefines it for a new generation.”
To support the launch, the collection’s promotional campaign features well-known reality TV stars like Chelley, Clarke Carraway, Iris Kendall and Jeremiah Brown.
“This collaboration represents the evolution of two cultural forces that helped define a generation,” said True Religion chief marketing officer, Kristen D’Arcy. “In the early aughts, fashion, music and entertainment collided in new and exciting ways and both True Religion and Von Dutch were right at the center of it all. This partnership captures that same spirit for True Religion today,” added D’Arcy. “It’s a reflection of how we create cultural relevance through the right collabs, at the right time, with the same on trend talent and influencer strategies.”
The collection is currently available for purchase in select stores and through the dedicated e-commerce websites for True Religion and Von Dutch.
Founded in 2002, True Religion is a global lifestyle and fashion brand that offers high-quality denim, sportswear, accessories and more.
Currently under the ownership of WSG (White Space Group), Von Dutch is a streetwear fashion brand that gained popularity in the 2000s for its graphic art designs and trucker hats.
Image Credit: True Religion brand logo.