The Licensing Letter

Entertainment/Character

Steven Singer’s Gold Dipped Roses for the Witches of Wicked

By Gary Symons TLL Editor in Chief Steven Singer Jewelers is introducing to new gold-dipped rose designs, inspired by the upcoming film Wicked. The expert jeweler has become renowned for his famous gold-dipped roses, and over the years has launched a number of licensed versions for various entertainment brands. In this case, Singer is working with Universal Pictures … [Read more...] about Steven Singer’s Gold Dipped Roses for the Witches of Wicked

Paw Patrol Pumps Up Celebs with Promotional PupTalk

By Allison Watkinson TLL Reporter Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform. Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed using … [Read more...] about Paw Patrol Pumps Up Celebs with Promotional PupTalk

Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director

By Allison Watkinson TLL Reporter Toon2Tango has appointed Alice Burden as the company's new creative producer. In her new role, Burden will be responsible for leading the company's strategic and creative direction across Toon2Tango's portfolio of children's entertainment IPs. "We are thrilled to welcome Alice on board," said Toon2Tango CCO, Jo Daris. "Having worked … [Read more...] about Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director

Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal

By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal

Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

By Allison Watkinson TLL Reporter Dollhouse Pictures and Foundation Media have launched a partnership to produce a licensed film adaptation of Anh Do's bestselling novel series Wolf Girl. “The Wolf Girl book series has brought joy to millions of children around the world,” said Anh Do. "This film adaptation will bring happiness to millions more. I’m absolutely … [Read more...] about Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

Burger King France Launches Campaign With Miraculous and Ghostforce

By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce

Entertainment & Licensing Company Victura Launches at MIPCOM

By Gary Symons TLL Editor in Chief Victura Media, a new entertainment franchise company, was just unveiled at MIPCOM 2024 in Cannes. Victura was founded by entertainment executive Thom Chapman (pictured) and executive producer Gráinne McNamara, and is based in the UK and Canada. The company announced at its launch that it has already secured a slate of IP, which … [Read more...] about Entertainment & Licensing Company Victura Launches at MIPCOM

Who’s News: Miraculous Appoints Global Head of Consumer Products

By Allison Watkinson TLL Reporter Miraculous Corp has appointed Roz Nowicki as the company's global head of consumer products for the Miraculous franchise. In her new position at Miraculous Corp, Nowicki will be responsible for spearheading the company's expansion initiatives for the Miraculous IP across consumer products, gaming, promotions and live … [Read more...] about Who’s News: Miraculous Appoints Global Head of Consumer Products