The Licensing Letter

Europe

Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

By Allison Watkinson TLL Reporter Spin Master and WildBrain CPLG have expanded their representation partnership for Unicorn Academy and Rubik’s to include the UK and Eire (Ireland). The UK and Eire representation agreement for Unicorn Academy adds to Wildbrain CPLG's existing partnership with Spin Master, which includes numerous regions across Europe, Asia, Africa and … [Read more...] about Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

Teddy Mountain Introduces Sustainable ECO Origins Plush Line

By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line

Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership

By Gary Symons TLL Editor in Chief Products of Change (POC) is set to lead conversations on sustainability at the upcoming Spring Fair in the UK, and has announced a new partnership with the Federation of Sports and Play Associations (FSPA). Celebrating its 75th anniversary, the Spring Fair, a premier UK retail trade event, will take place from February 2–5, 2025, at … [Read more...] about Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership

Authentic Partners with Sports Casuals for Reebok Golf Expansion

By Allison Watkinson TLL Reporter Authentic has partnered with Sports Casuals International (SCI) to expand the Reebok brand with performance golf apparel. Through the licensing partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. SCI will be Reebok’s apparel partner, while Reebok Design Group … [Read more...] about Authentic Partners with Sports Casuals for Reebok Golf Expansion

Poetic Brands Announces Le Mans x Steve McQueen Apparel

By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel

ITV Named Licensing Representative for The Masked Singer UK

By Allison Watkinson TLL Reporter Bandicoot Scotland has appointed ITV Studios as the official licensing agent for The Masked Singer TV series in the UK. As the new UK representative for the reality TV franchise, ITV Studios' licensing team will work to expand The Masked Singer brand across a wide range of product categories. “After 6 amazing series, The Masked Singer … [Read more...] about ITV Named Licensing Representative for The Masked Singer UK

Swizzels and Emma Bridgewater Announce Love Hearts Pottery

By Allison Watkinson TLL Reporter Swizzels has partnered with Emma Bridgewater for a licensed pottery collection inspired by the Love Hearts candy brand. Brokered by Blonde Sheep Licensing, the collaborative partnership will offer a range of hand-painted tabletop pottery that feature messages and images from Love Hearts candy. “Love Hearts have always been about … [Read more...] about Swizzels and Emma Bridgewater Announce Love Hearts Pottery

Rocket Licensing To Help Bing Soar With UK Licensing Program

By Gary Symons TLL Editor in Chief The award-winning agency Rocket Licensing has been appointed by Acamar Films as the UK agent for the hit pre-school brand Bing. Produced by Acamar Films, Bing is based on the pre-school book series by author Ted Dewan. Acamar has already produced four seasons of Bing, totalling 104 short episodes of seven minutes each. The series was … [Read more...] about Rocket Licensing To Help Bing Soar With UK Licensing Program

POC Conference 2025 Set to Showcase an Industry Striving for Change

Article Submitted The date is now set for the 2025 Products of Change Conference on November 5, when once again the brand and licensing industry will gather to curate and secure the sustainable future of business. Early bird tickets are available now for a limited time until February 28. The 2024 Conference saw record-breaking attendance, a dynamic and diverse line … [Read more...] about POC Conference 2025 Set to Showcase an Industry Striving for Change