By Allison Watkinson TLL Reporter Sky Castle Toys has signed a multi-year partnership with Jazwares to expand its Sticki Rolls brand across North America and Europe. “Jazwares is an ideal partner for Sticki Rolls, with its proven track record of scaling collectible toy brands and its strong global distribution network,” said Sky Castle Toys president, Josh Loerzel. … [Read more...] about Sky Castle Toys and Jazwares Partner on Sticki Rolls Brand Expansion
Europe
Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
By Allison Watkinson TLL Reporter Swizzels has launched a licensing partnership with Brigit’s Bakery for a Love Hearts-themed Afternoon Tea experience on Brigit’s Bakery's Afternoon Tea bus tours. Brokered by Blonde Sheep Licensing, the licensed Love Hearts Afternoon Tea bus tour will offer a 90-minute experience that features a journey to London landmarks, sweet baked … [Read more...] about Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
MC Releases Stunning New E-Bike Inspired by Volkswagen
By Gary Symons TLL Editor in Chief Volkswagen and MC E-Bike have released a new, retro-styled e-bike, inspired by Volkswagen's 'Bulli' minivan. With an iconic retro design and state-of-the-art e-bike technology blended into a revolutionary fusion: The officially licensed Volkswagen Bulli Bike blends a sharp retro design that conceals state-of-the-art e-bike … [Read more...] about MC Releases Stunning New E-Bike Inspired by Volkswagen
Luxe Launches First Fragrance for Khloé Kardashian
TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian
Unisnacks and Cloudco Launch Tropical Care Bears Beverages
By Allison Watkinson TLL Reporter Born to License has brokered a licensing partnership between Unisnacks and Cloudco Entertainment for a Care Bears-inspired Kato beverage collection in the UK. The Kato beverage collection will include seven fruit-flavored drinks that are designed to match with different characters from the Care Bears brand. The flavors featured in … [Read more...] about Unisnacks and Cloudco Launch Tropical Care Bears Beverages
WildBrain CPLG Wins Global Contract to Represent Peugeot
By Allison Watkinson TLL Reporter Wildbrain CPLG scored a huge win, being appointed the global licensing agency for the massive French brand Peugeot. Most people outside of Europe know Peugeot best for its automotive brand, but the 210-year-old company is also a leading producer of many different products. Wildbrain CPLG was engaged by parent company … [Read more...] about WildBrain CPLG Wins Global Contract to Represent Peugeot
TLL’s November Licensing Roundup
Yellow Submarine Celebrated With Pure Silver Collectible Precious Sound and B.H. Mayer's Kunstprägeanstalt have teamed up to release a limited-edition, solid silver Yellow Submarine collectible inspired by the iconic film and song. The agreement for the licensed collectible was brokered by The Beatles licensing agent, Bravado International. Crafted from one ounce of .999 … [Read more...] about TLL’s November Licensing Roundup
French News Media Suing X Over Copyright Infringement
By Gary Symons TLL Editor in Chief Several large French newspapers have filed suit against the social media platform X, alleging it is running their content without payment. The lawsuit was jointly filed against the Elon Musk-owned social media company by some of the top newspapers in the country, including Le Figaro, Les Echos, Le Parisien and Le Monde, in addition to … [Read more...] about French News Media Suing X Over Copyright Infringement
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future
Tickets Now Available for New and Improved Spielwarenmesse Trade Show
By Allison Watkinson TLL Reporter This year's edition of the Spielwarenmesse trade show has announced a range of new travel options and services to streamline access to the event. The updated travel options for the event include an exclusive Spielwarenmesse shuttle bus service that runs between Munich Airport and the Nuremberg Exhibition Centre, a direct rail … [Read more...] about Tickets Now Available for New and Improved Spielwarenmesse Trade Show