By Allison Watkinson
TLL Reporter
Kids Entertainment For Transport has partnered with Hasbro to launch a licensed Peppa Pig tourism experience called the Peppa Dubai Tour.
Licensed by Hasbro and operated by Kids Entertainment, the experience takes passengers on a tour of Dubai’s major landmarks in a fully customized Peppa Pig tour bus.
The licensed tour also features Peppa Pig themed music, interactive games, family-friendly dining, surprise giveaways and an educational narration designed exclusively for the journey.
Operating four days a week, the licensed bus tour includes nine tables with a total capacity of 36 guests.
The Dubai Mall Zabeel Parking (Bus Section) serves as the official pick-up and drop-off point which positions the tour near the center of the city’s tourism and retail hub.
“We are thrilled to partner with Hasbro to bring this imaginative and joyful concept to life in Dubai,” said Kids Entertainment chief operating officer, Dr. Maria Frangieh. “This tour is more than a ride; it’s an interactive, memory-making experience that allows families to explore the city in a new and exciting way.”
The partnership with Kids Entertainment For Transport was facilitated by IMG Licensing as the official representative for Hasbro’s Peppa Pig brand.
Part of the WME Group, IMG Licensing is a global brand management agency that provides a comprehensive suite of services to expand trademarks and IP from across the entertainment, fashion, food, gaming and sports industries.
Peppa Pig is an animated preschool franchise that has been featured across a wide range of global multi-platform content, licensed consumer products and themed experiences.
Part of Tour Buses LLC, Kids Entertainment For Transport is a location-based entertainment company that creates immersive family-friendly experiences, licensed attractions and themed events.
Based in Dubai, the company aims to partner with additional global brands to create story-driven tourism experiences and themed attractions across the UAE.
Image Credit: IMG Licensing/Kids Entertainment For Transport by Tour Buses LLC/Hasbro, Inc.