By Gary Symons
TLL Editor in Chief
J.Crew is hitting the slopes with a new partnership, joining forces with U.S. Ski & Snowboard as its lifestyle-apparel partner for the next three years.
This first-of-its-kind collaboration will merge J.Crew’s deep-rooted connection to après-ski fashion, with U.S. Ski & Snowboard’s mission to support its athletes and inspire fans on and off the mountain.
As the non-profit governing body for Olympic and Paralympic skiing and snowboarding in the United States, U.S. Ski & Snowboard oversees 10 national teams spanning disciplines from alpine to freestyle moguls. The partnership will provide J.Crew with a presence across a wide range of these sports, marking the brand’s longest collaboration to date.
“J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard,” said Libby Wadle, CEO of J.Crew Group. “With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year.”
As part of the partnership, J.Crew will unveil exclusive winter collections inspired by vintage ski logos and archival Olympic patches. These collections will include sweaters, loungewear, and cold-weather accessories for women, men, and kids, bringing classic après-ski style to a new generation of snow sports enthusiasts.
“This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “We’re thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure. This collaboration celebrates the spirit of U.S. Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike.”
The partnership will officially kick off on March 25 at the Stifel Sun Valley Finals in Sun Valley, Idaho, where J.Crew will debut its first on-the-ground experiences celebrating the ski community.
J.Crew Group Chairman Kevin Ulrich highlighted the brand’s broader commitment to sports and the outdoors, stating, “This collaboration deepens our connection to a community that shares our passion for style and storytelling, while solidifying our ties to sport and the great outdoors.”
As J.Crew carves a new path in the world of competitive snow sports, this partnership ensures that style and performance go hand in hand, both on and off the slopes.