TLL Staff
Mattel Game Studios just brought Barbie’s signature styles to Roblox with the release of Barbie DreamStyle.
Described as the “ultimate fashion styling experience” on the platform, the new game was developed in partnership with Roblox and Roblox developer Exclusible.
Kids’ creativity is set to take center stage as players can team up with up to three friends to bring Barbie-themed scenes to life. Mattel Game Studios also worked with the Roblox designer Dioncella, known for their work on Dress to Impress.
Roblox and lifestyle content creator iBella has also collaborated with the Barbie team on an original digital look. Pieces from iBella’s collection will debut in BarbieDreamStyle at a later date.
“Getting to work with the Barbie design team and bring some of my own style into Barbie DreamStyle has been such an exciting experience,” iBella said. “I can’t wait for players to see what we’ve created.”
The experience combines Barbie’s legacy of creativity and self-expression with collaborative fashion gameplay. Players choose a scene, select a theme and create the perfect look in just five minutes before showing off their designs in a final look-off. Players can then vote on the new creations, which can bring bonus content for the creator.
Earning likes and stars will unlock new rewards, in-game currency, and additional shop items, with bonus rewards for playing with friends.
There are four main stages in the Roblox game.
The first is Build Your Dream Look, which lets players customize their model with more than 260 outfits, all customizable with color changes, patterns, sizing, shapes and layering for endless styling possibilities.
The next stage is Find Your Fix, in which players can choose from a variety of body types, skin tones, hair types, and textures with the full fashion catalog designed to adapt to every look.
Once players have the look they want, they move on to Set the Scene. Players can put their own creative spin on the themed backdrops. There are six playable scenes at launch, as well as more than 50 theme challenges.
Finally, the players’ Barbie model gets to Strike a Pose. Users can then capture their creations in Photo Mode, and then either share them with friends in the social hub, or continue styling in the free dress-up mode.
“With Barbie DreamStyle, we wanted to create a fashion experience that feels authentic to both Barbie and the Roblox community,” said Sean Thompson, Vice President at Mattel Game Studios. “Collaborating with both Exclusible and Dioncella helped us achieve that, while reinforcing Mattel Game Studios’ commitment to delivering fresh, original experiences across creator platforms where fans are already discovering, creating, and playing together.”
Barbie DreamStyle is available now on Roblox.