By Gary Symons TLL Editor in Chief The Canadian singer Celine Dion is the latest music super star to be honored with a lookalike Barbie doll from Mattel. The company's Mattel Creations division has introduced the new doll, basing its appearance on Dion's landmark appearance when she performed the hit song “My Heart Will Go On” at the 1998 Academy Awards. Dion, who has sold … [Read more...] about Celine Dion Honored by a Barbie Inspired by Her 1998 Oscars Look
Dolls
Mattel Game Studios Unveils “Barbie Dream Style” for Roblox
TLL Staff Mattel Game Studios just brought Barbie’s signature styles to Roblox with the release of Barbie DreamStyle. Described as the “ultimate fashion styling experience” on the platform, the new game was developed in partnership with Roblox and Roblox developer Exclusible. Kids’ creativity is set to take center stage as players can team up with up to three friends … [Read more...] about Mattel Game Studios Unveils “Barbie Dream Style” for Roblox
Mattel Honors Lenny Kravitz With Second-Ever “Kenbassador” Doll
By Gary Symons TLL Editor-in-Chief Mattel's Barbie is rocking the doll aisle, naming four-time Grammy winner Lenny Kravitz as its second Kenbassador. Barbie has unveiled a Barbie Signature collector doll inspired by Kravitz's Blue Electric Light Tour look. Like Kravitz himself, the doll is seriously ripped, boasting a six-pack of abs as well as Kravitz's signature locs, nose … [Read more...] about Mattel Honors Lenny Kravitz With Second-Ever “Kenbassador” Doll
“Dolly Dolls” Unveiled at Opening of Dolly Parton Museum
By Gary Symons TLL Editor in Chief The late, great music superstar Dolly Parton is being honored with a newline of collector dolls, created in partnership with fashion doll designer Integrity Toys and timed to the opening of her Life of Many Colors Museum. The museum and the dolls, which were all developed in partnership with Parton before she passed away, celebrate her … [Read more...] about “Dolly Dolls” Unveiled at Opening of Dolly Parton Museum
It’s Aliiivvve! American Girl ReAnimates Monster High’s Frankie Stein
By Gary Symons TLL Editor in Chief Mattel's American Girl brand is raising the dead — or at least reanimating one of pop culture's most electric icons — with a new collaboration featuring Monster High's Frankie Stein. The companies announced their first-ever partnership Thursday, unveiling an 18-inch collector doll that reimagines Frankie Stein through American Girl's … [Read more...] about It’s Aliiivvve! American Girl ReAnimates Monster High’s Frankie Stein
Mattel Unveils Whitney Houston Barbie Signature Doll
By Gary Symons TLL Editor in Chief Mattel is paying tribute to singing legend Whitney Houston, creating a new doll for the Barbie Signature Series. The doll was unveiled Saturday evening at the fifth annual Legacy of Love Gala, presented by The Whitney E. Houston Legacy Foundation and Primary Wave Music. The gala's "I Wanna Dance with Somebody" theme referenced Houston's … [Read more...] about Mattel Unveils Whitney Houston Barbie Signature Doll
Abacus Brands Launches Barbie Magic Style Studio with Augmented Reality
By Gary Symons TLL Editor in Chief Abacus Brands has unveiled its new Barbie Magic Style Studio, a Mattel-licensed game experience introduced as part of the company's Summer 2026 collection. The game is a takeoff on the old Barbie styling toys, particularly the Barbie Styling Head that was launched way back in 1976. But Abacus has its own bag of tricks, and has created an … [Read more...] about Abacus Brands Launches Barbie Magic Style Studio with Augmented Reality
Barbie and Reebok Unveil Doll Honoring WNBA Star Angel Reese
By Allison Watkinson TLL Reporter Mattel says its Barbie division is releasing a doll modeled after professional basketball player, entrepreneur and philanthropist Angel Reese. The new doll, created in partnership with Reebok, is part of an effort the company says celebrates her influence on sports, business, fashion and culture. The doll is dressed in Barbie's signature … [Read more...] about Barbie and Reebok Unveil Doll Honoring WNBA Star Angel Reese
Mattel’s Ken Embarks on Solo Travel Odyssey With Expedia
By Gary Symons TLL Editor in Chief It really will be "just Ken" this year as the Mattel doll embarks on a Barbie-less solo odyssey with new travel partner Expedia. Mattel Inc. announced that Ken is kicking off his 65th birthday year "by saying 'Hello New Beginnings', trading his beach towel for a boarding pass, and inspiring fans everywhere to embrace a yearlong adventure as … [Read more...] about Mattel’s Ken Embarks on Solo Travel Odyssey With Expedia
Mattel Deploys Barbie’s Dreamhouse at Coachella 2026
By Gary Symons TLL Editor in Chief Mattel’s Barbie brand has made its debut at the Coachella Valley Music and Arts Festival in Indio, California, launching a branded experience titled “You Can Be Any Barbie” across both weekends of this year’s event. The toy and entertainment company is testing experiential licensing at the California desert festival, where the … [Read more...] about Mattel Deploys Barbie’s Dreamhouse at Coachella 2026