By Gary Symons TLL Editor in Chief The annual Macy's parade is as much a part of an American Thanksgiving as turkey, stuffing and cranberry sauce. This year the parade is getting new floats, balloons, and brands taking part in this beloved tradition, including the appearance of the character Goku from the anime franchise Dragon Ball. “We’re thrilled to celebrate the … [Read more...] about All The Global Brands Taking Part in Macy’s Thanksgiving Parade
character licensing
Beloved Book Series Dynowish to Become Animated TV Show
By Allison Watkinson TLL Reporter The popular Italian children's book series Dynowish, by Paola Miriam Visconti, will be produced as a new animated TV show. The series is being produced as a partnership with UAE-based producer and distributor TwelveP Animation, along with Emmy award-winning content creator Josh Selig. The upcoming animated series, targeting kids aged 8–12, … [Read more...] about Beloved Book Series Dynowish to Become Animated TV Show
US Trademark Office Cancels Marvel and DC’s ‘Super Hero’ Marks
By Gary Symons TLL Editor in Chief Holy trademark battle, Batman! Marvel and DC have lost their exclusive right to the term 'super hero'. At least, for now. The stunning development came about when a U.S. Trademark Office tribunal canceled a set of 'Super Hero' trademarks that were jointly owned by comic giants Marvel and DC. The move came at the request of a … [Read more...] about US Trademark Office Cancels Marvel and DC’s ‘Super Hero’ Marks
China’s Popular ViViCat Series Going Global
By Gary Symons TLL Editor in Chief Chances are you've never heard of ViViCat, so it might surprise you the short-form series The Daily Life of ViViCat reached 55 million viewers in its first season, with 3 billion views. Airing as the number three show on China's Tencent Video streaming service, ViViCat has been a breakout hit for the Chinese studio Beijing Miaow's House … [Read more...] about China’s Popular ViViCat Series Going Global
The Coffee Bean & Tea Leaf Introduce Tasty Tokidoki Collection
By Allison Watkinson TLL Reporter The Coffee Bean & Tea Leaf is launching its second licensing collaboration with the Tokidoki lifestyle brand. The new collaboration includes a special-edition beverage menu and merchandise based on official Tokidoki characters. "Having been a fan of The Coffee Bean & Tea Leaf for over two decades, I have found inspiration and creativity … [Read more...] about The Coffee Bean & Tea Leaf Introduce Tasty Tokidoki Collection
Superplastic and Barnyard Games Partner on Fortnite’s Most Wanted
By Allison Watkinson & TLL Staff Barnyard Games and Superplastic are launching a Fortnite’s Most Wanted map for the Fortnite gaming platform. Superplastic is an animated IP and entertainment studio that specializes in creating artificial online influencer brands for social media, music videos, gaming, collectibles, fashion, animated entertainment, web3 platforms and live … [Read more...] about Superplastic and Barnyard Games Partner on Fortnite’s Most Wanted
Transformers Race Into Battle in New Offering From Outright Games
By Gary Symons TLL Editor in Chief Outright Games will release a new video game in October that combines both the racing and combat attributes of Hasbro's Transformers franchise. The gigantic battle bots that morph into cars, trucks and aircraft will be featured in the game TRANSFORMERS: Galactic Trials. Developed by 3DClouds, the game focuses more on the vehicular aspect … [Read more...] about Transformers Race Into Battle in New Offering From Outright Games
DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
By Gary Symons TLL Editor in Chief The pizza masters at DiGiorno are using their super powers to churn out some pizza 'Marvels' for fans of Deadpool & Wolverine. The 'merc with a mouth' will find his pie hole stuffed with some pizza that "defies the laws of common decency," the partners say, as DiGiorno is offering up four new pies themed on the upcoming film, … [Read more...] about DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
Millimages and bRAND-WARD Sign New Partnerships for Molang
By Allison Watkinson TLL Reporter Millimages and bRAND-WARD have signed new licensing partnerships for the Molang entertainment brand with PMS International and Helen Exley London. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015. Initially created in 2010 by Korean … [Read more...] about Millimages and bRAND-WARD Sign New Partnerships for Molang
Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
By Gary Symons TLL Editor in Chief Marvel Studios and pioneering eyewear company Gunnar Optiks have just introduced officially-licensed Guardians of the Galaxy Groot Edition blue light blocking glasses. Gunnar says the Marvel Comic’s Groot Glasses are "perfect for unleashing your inner superhero and combating intergalactic threats, like the harmful effects of visible … [Read more...] about Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses