By Gary Symons TLL Editor in Chief When fashion vlogger Lulu Fox (image at right) revealed her favorite 'dupes' of Lululemon products, her fans loved it. "LULU!! these reviews are so beautiful OMGG i lovee ", said one. "I see this brand all over tiktok but i never knew they were a lulu dupe!," said another. "So cool how they do cashmere for $50 too wow!" But Lululemon … [Read more...] about Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
Dupe culture
Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
By Gary Symons TLL Editor in Chief Counterfeit goods have always been the dark underbelly of the licensing industry. From fake Disney merchandise to knockoff handbags and collectible toys, illicit products drain billions from legitimate companies while eroding consumer trust. The challenge has grown more complex in recent years as counterfeiters leverage global … [Read more...] about Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers